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Ellis Brooklyn
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Journal
Ellis Brooklyn: Luxury Fragrance Without Compromise
Ellis Brooklyn was founded in 2015 by New York Times beauty writer Bee Shapiro. The house pioneers luxury fragrance without parabens or...
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Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Journal
Orto Parisi
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Orto Parisi: Alessandro Gualtieri's Garden of Animalic Scent
Orto Parisi, founded 2014 by Alessandro Gualtieri, is named after his grandfather's vegetable garden in Puglia. The house champions animalic, skin-driven fragrances.
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Lorenzo Pazzaglia
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Lorenzo Pazzaglia: From Italian Kitchen to Fragrance Studio
The story of Lorenzo Pazzaglia, a chef from Cagli who turned his kitchen expertise into highly concentrated, award-winning Extraits de Parfum. Launched...
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Bond No. 9
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Bond No. 9: New York's Independent Perfume Powerhouse
The story of Laurice Rahmé's New York fragrance house, founded in 2003 to restore civic identity through scent. Each fragrance celebrates a...
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Acqua di Parma: A Century of Italian Elegance Born in a Small Laboratory
Acqua di Parma was founded in 1916 in a small laboratory in Parma. One fragrance, Colonia, became a symbol of Italian chic...
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Born to Stand Out: The Korean Rebellion That Became a Cult Fragrance House
Born to Stand Out launched in Seoul in 2022. In just four years, it went from a founder's personal rebellion to a...
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Issey Miyake: The Fashion House That Changed Men's Fragrance Forever
Issey Miyake is a fashion house, not a fragrance house. But its L'Eau d'Issey Pour Homme (1994) became one of the most...
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Phlur: The Modern Niche Disruptor Born From E-Commerce
Phlur was founded in 2015 by a Ralph Lauren e-commerce executive. In 2021, an LA influencer took over and turned it into...
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Gucci: The Florentine House Behind Fragrance's Global Reach
Gucci was founded in Florence in 1921, but its fragrance division came much later. How a fashion house became a fragrance powerhouse.
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Clive Christian
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Clive Christian: Two Centuries of Fragrance Heritage, One House
Clive Christian acquired Crown Perfumery in 1999, which traces back to 1872. Each fragrance contains 150-250 ingredients, minimum 20% perfume oil. The...
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Tiziana Terenzi
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Tiziana Terenzi: A Fragrance House Built on 50 Years of Family Craft
Founded 2012 by siblings Tiziana and Paolo Terenzi in Cattolica, Italy. Built on 50 years of family candle-making heritage. Every fragrance is...
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Sospiro
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Sospiro: The Italian Niche House Composing Fragrance Like Opera
Founded 2011 by Sergio Momo as sister brand to Xerjoff. Blends Italian craft with Middle Eastern warmth. Based in Dubai since 2022....
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Montale
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Montale: The Fragrance House That Made Oud Accessible to the West
Founded 2003 by Pierre Montale after years creating fragrances for Arabian royalty. First to export genuine oud to the West. Uncompromising focus...
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Memo Paris
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Memo Paris: The Perfume House Born from Travel and Memory
Founded 2007 by poet Clara Molloy and globetrotter John. Travel-inspired fragrances using high-quality raw materials. Each scent captures a specific place and...
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Maison Asrar: The Dubai Perfume House Behind Night In Paris
Maison Asrar is a young Dubai fragrance brand. Here is what can actually be verified about who makes it, when it started,...
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Lorenzo Villoresi: The Florence Perfumer Who Won the Prix François Coty
Lorenzo Villoresi took the Prix François Coty in 2006 as an independent perfumer. His house, his palace atelier, and the truth about...
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Essential Parfums: The Perfume House That Prints the Nose's Name on the Bottle
Essential Parfums launched in 2018 and puts the perfumer's name on the front of the bottle. Who founded it, how the model...
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Diptyque: How a Paris Curiosity Shop Became a Fragrance House
Diptyque opened in 1961 and sold no perfume for seven years. The founders were a painter, a designer and a theatre man....