Journal
Mancera: The Paris Fragrance House Born From Montale
Mancera was founded in 2008 by Pierre Montale, the man behind Montale. Two Paris houses, one founder, and the woody vanilla they...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Journal
Penhaligon's: The Fragrance House That Began in a Turkish Bath
Penhaligon's started in a London Turkish bath in 1870. The barber, the royal warrants, Halfeti, and who owns the British house now.
Journal
Le Labo: The Grasse-Born Fragrance House That Actually Started in New York
Le Labo trades on Grasse, but it was founded in New York in 2006 and owned by Estée Lauder since 2014. The...
Journal
Creed: The Fragrance House That Says 1760 (The Paper Trail Says 1970)
Creed says it was founded in 1760. The earliest hard evidence dates to about 1970. A clear look at the myth, the...
Journal
Initio Parfums Privés: The Power Fragrance House From the Parfums de Marly Founder
Initio Parfums Privés launched in 2015 from the founder of Parfums de Marly. The real story behind the power scents, and how...
The story
Yves Saint Laurent: The Fragrance Story Behind Opium and Black Opium
Yves Saint Laurent died in 2008, the year L'Oreal bought the perfume arm. Black Opium came six years later. What is really...
The story
Versace: The Fragrance Story Behind Eros, From Gianni to Prada
Gianni Versace was murdered in 1997. In 2025 Prada bought the house. Eros, though, is made by EuroItalia. What is really in...
Journal
Viktor&Rolf: The Fashion House That Put Its Perfume in a Hand Grenade
Viktor&Rolf is avant-garde Dutch couture. Its perfume is a L'Oreal-made crowd-pleaser in a grenade bottle. Flowerbomb, Spicebomb and the real story.
The story
Giorgio Armani: The Fragrance Story Behind Acqua di Gio
Giorgio Armani died in 2025 owning every share of his house. But L'Oreal has made Acqua di Gio since 1996. What you...
Journal
Maison Crivelli: The Fragrance House That Puts Passion Fruit Next to Oud
Maison Crivelli was only founded in 2018, and its founder is not a perfumer. The young French house that puts passion fruit...
Journal
Maison Francis Kurkdjian: The Perfume House Behind Baccarat Rouge 540
Baccarat Rouge 540 was made for a crystal firm's 250th birthday. Francis Kurkdjian co-founded his house in 2009. The full story.
Journal
Kayali: The Fragrance House Mona Kattan Built on Vanilla
Kayali means my imagination in Arabic. Mona Kattan founded it in 2018 and bought it back in 2025. Vanilla 28 led the...
The story
Chanel: The Fragrance Story Behind No. 5 and Bleu de Chanel
Chanel No. 5 launched in 1921, picked from a row of numbered vials. Bleu de Chanel and Coco Mademoiselle came later. The...
Journal
Louis Vuitton: How a Trunk-Maker Became a Fragrance House
Louis Vuitton sold perfume in 1927, then quit for nearly 90 years. It returned in 2016 with perfumer Jacques Cavallier Belletrud. The...
Journal
By Kilian: The Cognac Heir Who Built a Fragrance House
Kilian Hennessy came from a cognac dynasty and founded his perfume house in 2007. Estee Lauder bought it in 2016. The story,...
Journal
Christian Dior: The Fashion House That Named Its First Perfume After a Resistance Fighter
Dior's first perfume, Miss Dior (1947), was named after Christian's sister Catherine, a Resistance fighter who survived a Nazi camp.
Journal
Tom Ford: How a Fashion Designer Built a Fragrance Empire
Tom Ford the fragrance house is under twenty years old. The 2005 founding, Black Orchid, Private Blend, and the 2.8 billion dollar...
Journal
Parfums de Marly: The 18th-Century King Behind a Modern Fragrance Powerhouse
Parfums de Marly looks 300 years old and is not. Founded in 2009 by Julien Sprecher, it borrowed a king's private chateau...