Journal
Mugler: The Fashion Designer Who Invented the Gourmand Perfume
Mugler's Angel launched in 1992 and founded the gourmand perfume category. How a couturier and Clarins built a fragrance giant.
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Journal
Byredo: The Basketball Player Who Built a Billion-Euro Perfume House
Byredo was founded in Stockholm in 2006 by ex-basketball player Ben Gorham. Puig valued it above a billion euros in 2022. The...
Journal
Azzaro: The Paris Fashion House That Became a Men's Fragrance Giant
Azzaro began as a Paris fashion house in 1967. Its 1978 men's scent became a European best-seller. The real story, sourced.
The story
Prada: The Fragrance Story Behind L'Homme and Paradoxe
Prada made luggage for 90 years before its first 2004 perfume. From a 1913 Milan shop to L'Homme and Paradoxe, the real...
The story
Jean Paul Gaultier: The Fragrance Story Behind Le Male's Sailor Bottle
Jean Paul Gaultier's Le Male, the sailor-torso bottle from 1995 by Francis Kurkdjian. The history behind fashion's best-selling scent.
Journal
Lattafa: The Sharjah Perfume House That TikTok Made Famous
Lattafa, the Sharjah house TikTok made famous. Founded 1980, viral in 2022 with Khamrah. The story and what to know before you...
Journal
Arabian Oud: The Riyadh Perfume House Behind Kalemat
Arabian Oud started in a 1982 Riyadh souk and grew to over 1,200 stores. The truth about Kalemat, its famous scent that...
Journal
Matière Première: The Grasse Perfumer Who Grows His Own Flowers
Matière Première's Aurélien Guichard is the only perfumer who grows his own flowers in Grasse. The real story, and the honest bit.
Journal
Lancôme: The French House That Launched With Five Perfumes at Once
Lancome opened in 1935 with five perfumes at the Brussels World's Fair. The story of Armand Petitjean, the rose emblem and La...
Journal
Guerlain: The 1828 Paris House Behind Shalimar and the Guerlinade
Guerlain has made perfume since 1828. The story of Jicky, Shalimar, the Guerlinade accord and the 1994 sale to LVMH.
Journal
Roja Dove: The Guerlain Nose Who Built Britain's Priciest Perfume House
Roja Dove trained inside Guerlain for nearly 20 years, then launched Roja Parfums in 2011. The story behind the four-figure bottles.
Journal
Paco Rabanne: The Metal-Dress Designer Who Built a Fragrance Empire
Paco Rabanne made chain-mail dresses before perfume. The story of the 1966 house, Calandre, Puig, One Million and Invictus.
Journal
Amouage: The Omani Perfume House That Started as a Gift From a Sultan
Amouage was founded in Oman in 1983 as a gift, not a product. The real story of the sultan, the frankincense and...
Journal
Carolina Herrera: The Designer Behind Good Girl and Its Stiletto Bottle
Carolina Herrera founded her fashion house in 1980 at 41. The fragrances came later. Good Girl, in its stiletto bottle, is now...
Journal
Xerjoff: The Turin Fragrance House and Its Disputed Founding Date
Xerjoff makes some of Italy's priciest perfume from Turin. Even its founding year is argued over. A sourced look at the house,...
Journal
Jo Malone London: The Facialist Who Built a Fragrance House, Then Sold It
Jo Malone London was founded in 1994 by a London facialist and sold to Estee Lauder in 1999. The founder left in...
The story
Gissah: The Kuwaiti Perfume House That Named Itself 'Story'
Gissah was born in Kuwait in 2019. The name means story in Arabic. A short, sourced guide to the Gulf niche house...
Journal
BDK Parfums: The Paris Perfume House Built on a 1959 Family Shop
BDK Parfums looks like old Paris but was founded in 2016. The real story runs back to a family perfume shop opened...