
The note
What Is Ethyl Maltol in Perfume?
Ethyl maltol is the candy floss molecule behind Angel and modern gourmands. What it is, how it smells and where to wear...
aromara journal
Notes broken down, dupes ranked, and straight answers on what actually lasts.

The note
Ethyl maltol is the candy floss molecule behind Angel and modern gourmands. What it is, how it smells and where to wear...

The note
Mango's smell spans 285+ compounds, led by 3-carene. What a PLOS One study found, how perfumers build the note, and the mango...

The note
Lemon oil is 60 to 80% limonene, yet citral at 2 to 5% carries the lemon smell. The chemistry, why citrus fades...

The note
Peach in perfume comes from gamma-undecalactone, sold for a century as Aldehyde C-14. The misnamed molecule, Mitsouko, Kirke, and what to wear.

The note
The caramel note explained: ethyl maltol, the Angel effect, Bianco Latte, and why good caramel scents smell warm rather than flat candy.

The note
Marshmallow in perfume is a built accord, not a plant extract. The chemistry behind the note, the two scents that made it...

The note
Passionfruit in perfume, explained: the sulphur molecules behind the tropical smell, the 2023 Crivelli extrait that made it serious, and our Maracuda.

The note
Mint in fragrance, explained: how menthol tricks your cold receptors, where natural menthol is farmed, and the 1995 formula that made mint...

The note
Grapefruit in fragrance, explained: nootkatone from an Alaskan cedar, a sulphur molecule you can smell in traces, and why the note fades...

The note
Pear in perfume, explained: why no natural pear extract exists, the pear ester molecule that does the job instead, and where the...

The note
Almond in perfume, explained: benzaldehyde, the bitter almond molecule with a cyanide past, and why the note smells of marzipan and cherries.

Dupe guide
Loewe Aire Sutileza costs 133 pounds. Aromara Aria rebuilds that pear, jasmine and soft musk at 35% Extrait.

Dupe guide
Maison Crivelli Musc Nurasana costs 350 pounds. Aromara Damask Musk rebuilds that damask rose, frankincense and musk at 35% Extrait.

Dupe guide
Room 1015 Wavechild costs 140 pounds. Aromara Waveborn rebuilds that watermelon, coconut and cocoa at 35% Extrait.

Dupe guide
Born to Stand Out Drunk Lovers costs around 145 pounds. Aromara Drunk Amour rebuilds that red berry, brandy and amber at 35%...

Dupe guide
Tom Ford Taormina Orange costs 230 pounds. Aromara Taormina rebuilds that Sicilian blood orange, orange flower and oakmoss at 35% Extrait.

Dupe guide
Matière Première Metal Lavender costs 250 pounds. Aromara Lavandin rebuilds that Grasse lavandin, cashmeran and clean musk at 35% Extrait.

Dupe guide
Initio Sugar Blast costs 275 pounds. Aromara Sugar Blitz rebuilds that lavender, praline and rum at 35% Extrait.