aromara journal

Fragrance, explained

Notes broken down, dupes ranked, and straight answers on what actually lasts.

What Is Ethyl Maltol in Perfume?
Candy Rock 35% Extrait perfume by Aromara, inspired by Kayali Vanilla Candy Rock Sugar 42. Bergamot, marshmallow, rock candy, vanilla, caramel, musk. UK-made dupe, 7+ hour wear.

The note

What Is Ethyl Maltol in Perfume?

Ethyl maltol is the candy floss molecule behind Angel and modern gourmands. What it is, how it smells and where to wear...

28 Aug 2026 1 min read

What Is Mango in Perfume?
Fire Mango 35% Extrait perfume by Aromara, inspired by Stephane Humbert Lucas 777 God of Fire. Mango, lemon, red berries, ginger, woods, amber. UK-made dupe, 7+ hour wear.

The note

What Is Mango in Perfume?

Mango's smell spans 285+ compounds, led by 3-carene. What a PLOS One study found, how perfumers build the note, and the mango...

26 Aug 2026 1 min read

What Is Lemon in Fragrance?
Eros Pour Homme 35% Extrait perfume by Aromara, inspired by Versace Eros. Mint, lemon, green apple, tonka, vanilla, cedar, vetiver. UK-made dupe, 7+ hour wear.

The note

What Is Lemon in Fragrance?

Lemon oil is 60 to 80% limonene, yet citral at 2 to 5% carries the lemon smell. The chemistry, why citrus fades...

26 Aug 2026 1 min read

What Is Peach in Perfume?
Kirky 35% Extrait perfume by Aromara, inspired by Tiziana Terenzi Kirke. Peach, passion fruit, lychee, jasmine, vanilla, caramel. UK-made dupe, 7+ hour wear.

The note

What Is Peach in Perfume?

Peach in perfume comes from gamma-undecalactone, sold for a century as Aldehyde C-14. The misnamed molecule, Mitsouko, Kirke, and what to wear.

26 Aug 2026 1 min read

What Is Caramel in Fragrance?
Bianco 35% Extrait perfume by Aromara, inspired by Giardini di Toscana Bianco Latte. Caramel, milk, vanilla, sugar, white musk, amber. UK-made dupe, 7+ hour wear.

The note

What Is Caramel in Fragrance?

The caramel note explained: ethyl maltol, the Angel effect, Bianco Latte, and why good caramel scents smell warm rather than flat candy.

26 Aug 2026 1 min read

What Is Marshmallow in Perfume?
Boujee Mallow 35% Extrait perfume by Aromara, inspired by Kayali Yum Boujee Marshmallow. Marshmallow, vanilla, caramel, white florals, musk. UK-made dupe, 7+ hour wear.

The note

What Is Marshmallow in Perfume?

Marshmallow in perfume is a built accord, not a plant extract. The chemistry behind the note, the two scents that made it...

26 Aug 2026 1 min read

What Is Mint in Fragrance? The Note That Lies to Your Skin
L'homme Elixr 35% Extrait perfume by Aromara, inspired by Jean Paul Gaultier Le Male Elixir. Mint, bergamot, lavender, cinnamon, amber, vanilla, tonka bean. UK-made dupe, 7+ hour wear.

The note

What Is Mint in Fragrance? The Note That Lies to Your Skin

Mint in fragrance, explained: how menthol tricks your cold receptors, where natural menthol is farmed, and the 1995 formula that made mint...

25 Aug 2026 1 min read

Aire Sutileza Dupe UK: Aromara Aria
Aria by Aromara 50ml 35% Extrait spray, navy bottle with pears, lily of the valley, redcurrants and sandalwood

Dupe guide

Aire Sutileza Dupe UK: Aromara Aria

Loewe Aire Sutileza costs 133 pounds. Aromara Aria rebuilds that pear, jasmine and soft musk at 35% Extrait.

25 Aug 2026 1 min read

Musc Nurasana Dupe UK: Aromara Damask Musk
Damask Musk by Aromara 50ml 35% Extrait spray, navy bottle with pink roses, frankincense resin, ginger root and tonka beans

Dupe guide

Musc Nurasana Dupe UK: Aromara Damask Musk

Maison Crivelli Musc Nurasana costs 350 pounds. Aromara Damask Musk rebuilds that damask rose, frankincense and musk at 35% Extrait.

25 Aug 2026 1 min read

Wavechild Dupe UK: Aromara Waveborn
Waveborn by Aromara 50ml 35% Extrait spray, navy bottle with mandarins, watermelon, coconut and cocoa beans

Dupe guide

Wavechild Dupe UK: Aromara Waveborn

Room 1015 Wavechild costs 140 pounds. Aromara Waveborn rebuilds that watermelon, coconut and cocoa at 35% Extrait.

25 Aug 2026 1 min read

Drunk Lovers Dupe UK: Aromara Drunk Amour
Drunk Amour by Aromara 50ml 35% Extrait spray, navy bottle with red currants, a glass of brandy, cinnamon sticks and cedar wood

Dupe guide

Drunk Lovers Dupe UK: Aromara Drunk Amour

Born to Stand Out Drunk Lovers costs around 145 pounds. Aromara Drunk Amour rebuilds that red berry, brandy and amber at 35%...

25 Aug 2026 1 min read

Taormina Orange Dupe UK: Aromara Taormina
Taormina by Aromara 50ml 35% Extrait spray, navy bottle with blood oranges, orange blossom, cardamom pods and oakmoss

Dupe guide

Taormina Orange Dupe UK: Aromara Taormina

Tom Ford Taormina Orange costs 230 pounds. Aromara Taormina rebuilds that Sicilian blood orange, orange flower and oakmoss at 35% Extrait.

25 Aug 2026 1 min read

Metal Lavender Dupe UK: Aromara Lavandin
Lavandin by Aromara 50ml 35% Extrait spray, navy bottle with fresh lavender sprigs, a twine-tied lavender bundle, polished silver pebbles and white gravel

Dupe guide

Metal Lavender Dupe UK: Aromara Lavandin

Matière Première Metal Lavender costs 250 pounds. Aromara Lavandin rebuilds that Grasse lavandin, cashmeran and clean musk at 35% Extrait.

25 Aug 2026 1 min read

Sugar Blast Dupe UK: Aromara Sugar Blitz
Sugar Blitz by Aromara 50ml 35% Extrait spray, navy bottle with praline, coconut, lavender sprigs and vanilla pods

Dupe guide

Sugar Blast Dupe UK: Aromara Sugar Blitz

Initio Sugar Blast costs 275 pounds. Aromara Sugar Blitz rebuilds that lavender, praline and rum at 35% Extrait.

25 Aug 2026 1 min read