Initio High Frequency is £275 for a 90ml bottle. That is £3.06 a millilitre. Aromara High Wave is £40 for 50ml, which is 80p a millilitre. Same almond and white flowers, for about a quarter of the price per spray.
High Wave is our take on High Frequency by Initio Parfums Privés. 35% Extrait, 7+ hours guaranteed, 60-day money-back. Get the 50ml for £40, or any three 50ml bottles for £80 (buy 2, get 1 free). Want to test it first? The 5ml is £6.99.
Quick verdict: six bottles of High Wave cost £240. One bottle of High Frequency costs £275.
Initio High Frequency vs Aromara High Wave
| Initio High Frequency | Aromara High Wave | |
|---|---|---|
| Price | £275 for 90ml at Initio UK, Harrods, Selfridges, John Lewis and Fenwick (checked 30 September 2026) | £40 for 50ml, £6.99 for 5ml |
| Price per millilitre | £3.06 | 80p |
| Concentration | Eau de parfum, no percentage published | 35% Extrait, published on every listing |
| Notes | Seven main notes, no pyramid published | Built on the same seven |
| Longevity | Not guaranteed | 7+ hours, guaranteed in writing |
| If you do not love it | Check the retailer's returns policy | 60-day money-back |
| Made in | France | UK, small batch |
What High Frequency smells like
Sweet almond first. Think marzipan, not cherry.
Then jasmine and magnolia bloom around it. They feel bright and airy rather than heavy, because of hedione (more on that below).
The dry-down goes soft and powdery: heliotrope, vanilla and a smooth sandalwood. Some wearers call it clean, almost soapy. Others call it creamy. Both are fair.
Initio put it in their Carnal Blends collection, which they describe as built on an overdose of hedione.
The notes, and why there is no pyramid
Initio do not publish a top, heart and base for High Frequency. They list seven main notes:
- Magnolia
- Jasmine
- Vanilla
- Almond
- Sandalwood
- Heliotrope
- Hedione
High Wave is built on the same seven.
What is hedione?
A jasmine material first used in perfume in the 1960s. On its own it smells fresh, glowing and a little citrusy. In a blend it makes white flowers feel bigger and lighter at the same time.
That is why High Frequency smells floral without smelling like a bouquet.
Is it just a softer Pegasus?
Fragrantica voters link it to Parfums de Marly Pegasus more than to any other scent. They share the almond and the heliotrope. High Frequency swaps Pegasus's spice and wood for jasmine and magnolia.
We make both. Ascendant is our take on Pegasus Exclusif: cardamom and pink pepper over bitter almond and heliotrope, drying down woody. High Wave is the floral one. If you like almond scents, those two cover both sides of it.
From our own shop
High Wave is our 13th Initio-inspired scent. Over the last 90 days (to 30 September 2026), the Initio scents that sold most were Oud Elite (32 sold) and Euphoria (30 sold), 5ml and 50ml together, before counting bundle picks.
When we checked ten UK dupe brands on 30 September 2026, none of them sold a High Frequency alternative.
Who it suits and when to wear it
Anyone who wants a floral that smells clean rather than sweet, with a gourmand edge from the almond.
Easy to wear all year. Good for daytime, the office and warm evenings.
Why ours holds
One number. We publish our concentration: 35% Extrait on every spray. That is the highest disclosed by any UK dupe brand we have found, and it is why we can put 7+ hours in writing instead of hoping.
Some cheap dupes use cheaper oils and stretch them with DPG, Ambroxan and other fillers. We never add DPG. Our oils are built by specialist fragrance houses, every batch is rested more than once, and we smell every batch against the original.
What we do not claim is that it is the same liquid. It is not. It is the same scent family, built at a strength you can check.
The 60-day dare
Buy it. Wear it for a proper week. Put it next to the original if you can get near one.
Not convinced? You have 60 days to get your money back. Send it back lightly tested, with at least 90% left, and you cover the return postage. The full terms are in our refund policy.
No other UK dupe brand we know of gives more than 30 days.
Frequently asked questions
What is the best Initio High Frequency dupe in the UK?
Aromara High Wave is our pick. It is a 35% Extrait built on the same seven notes Initio publish, £40 against £275, with a 60-day money-back guarantee.
How much is High Wave?
£40 for 50ml, or £6.99 for a 5ml sample. Any three 50ml bottles are £80.
What are the notes in Initio High Frequency?
Initio list seven main notes with no pyramid: magnolia, jasmine, vanilla, almond, sandalwood, heliotrope and hedione.
Is High Frequency like Pegasus?
They share almond and heliotrope, and Fragrantica voters link the two more than any other pair. High Frequency is more floral. For the Pegasus side, try Ascendant.
How long does High Wave last?
7+ hours, guaranteed. It is a 35% Extrait.
PS. £275 for 90ml, or £40 for 50ml. £3.06 a millilitre, or 80p. Get High Wave here.
Keep reading: the best Initio dupes in the UK, the Initio Addictive Vibration dupe and the strongest perfume dupes in the UK. Browse all Initio-inspired scents or shop all fragrances.
Aromara is not affiliated with Initio Parfums Privés or Parfums de Marly. Brand names are used only to describe scent families.
