Initio makes the niche powerhouses that fragrance lovers obsess over, at around £395 a bottle. Here are the £40 versions, at 35% Extrait.
Every scent below is an Aromara dupe of an Initio original, £40 for 50ml, from £6.99 for a 5ml, with 7+ hours guaranteed and 60 days to change your mind.
What is the best Initio Rehab dupe?
The best Initio Rehab dupe in the UK is Serenity, Aromara's take on Rehab, the lavender, vanilla and tonka scent. It is a 35% Extrait, the highest disclosed concentration in the UK, for £40 against around £395. You get a 7+ hour wear guarantee and 60 days to get your money back, even on an opened bottle. We sold 3 Serenity bottles in the last 90 days. Try Serenity as a 5ml for £6.99.
The best Initio dupes, scent by scent
Oud for Greatness, the saffron-oud beast
Saffron, nutmeg and rich oud, huge projection. Our Oud Elite is our most intense scent. Full review: Best Oud for Greatness Dupe UK.
Rehab, the addictive lavender
Lavender, vanilla and tonka, smooth and moreish. Our Serenity holds it.
Side Effect, the boozy tobacco
Spiced rum, tobacco and vanilla. Our Euphoria takes it on.
Musk Therapy, the clean skin scent
Soft, clean musk that went viral. Our Pure Therapy matches it.
Blessed Baraka, the sweet gourmand
Caramel, hazelnut and warm spice. Our Baraka carries it.
Psychedelic Love, the floral-musk
Rose, patchouli and a hypnotic musk. Our Trance is the seductive one.
Absolute Aphrodisiac, the skin musk
Sweet ambrette and warm musk. Our Aphrodite takes it on.
Addictive Vibration, the sweet honeyed floral
Honey and apple blossom over orange blossom, vanilla and musk. Initio charge £270 for 90ml. Frisson is £40 for 50ml at 35% Extrait. Reviewers compare the original to Mugler Alien with honey poured over it. Shop Frisson or read the full Addictive Vibration dupe guide.
High Frequency, the almond white floral
Sweet almond wrapped in jasmine and magnolia, lifted by hedione, with a soft heliotrope and vanilla dry-down. Initio charge £275 for 90ml. High Wave is £40 for 50ml at 35% Extrait. Fragrantica voters link the original to Parfums de Marly Pegasus more than any other scent. Shop High Wave or read the full High Frequency dupe guide.
Quick comparison
| Initio original | Original price | Aromara dupe | Price |
|---|---|---|---|
| Oud for Greatness | £395 | Oud Elite | £40 |
| Rehab | £395 | Serenity | £40 |
| Side Effect | £395 | Euphoria | £40 |
| Musk Therapy | £395 | Pure Therapy | £40 |
| Blessed Baraka | £395 | Baraka | £40 |
| Psychedelic Love | £230 | Trance | £40 |
| Absolute Aphrodisiac | £230 | Aphrodite | £40 |
| Addictive Vibration | £270 | Frisson | £40 |
| High Frequency | £275 | High Wave | £40 |
Why ours hold and most dupes do not
Initio scents live or die on projection and a long, rich drydown. A weak dupe of Oud for Greatness is gone by lunch. Every Aromara scent is 35% Extrait, the highest disclosed concentration in the UK, so the power lasts.
Try before you commit
Not sure which Initio to go for? Build a 5ml x5 starter set for £24.99 and try five at full strength. See every scent and saving in the Designer Dupe Index.
Frequently asked questions
What is the best Initio Rehab dupe?
The best Initio Rehab dupe is Aromara Serenity, a 35% Extrait for £40 against around £395, with 7+ hours guaranteed and 60 days to get your money back.
What is the best Initio dupe in the UK?
For Oud for Greatness we make Oud Elite, our most intense scent, 35% Extrait at £40 versus around £395.
What smells like Oud for Greatness?
Aromara Oud Elite matches the saffron, nutmeg and oud signature at 35% Extrait, £40 for 50ml.
Are Initio dupes worth it?
If you want the projection and not the £395 price, yes. Aromara discloses 35% Extrait and guarantees 7+ hours.
How much are they?
£40 for a 50ml, or £6.99 for a 5ml sampler. Buy 2 get 1 free.
How long do they last?
7+ hours, guaranteed, or your money back.
Related reading
- Best Oud for Greatness Dupe UK
- Best Oud Perfumes for Men UK
- Best Perfume Dupes UK 2026
- The Designer Dupe Index 2026
Aromara is an independent UK fragrance brand. All scents are original creations inspired by well-known designer fragrances. No affiliation with Initio or any other brand mentioned. All trademarks belong to their respective owners.
