Will it smell the same?
60-day money-back guarantee · How it works
Order by 4pm for same-day dispatch
Or get the 50ml with our 60-day money-back guarantee.
We add them with this 50ml and the cheapest of the 3 is free at checkout. Sets are not included.
Heart notesOnce it settles
Base notesWhat lingers
Pure Therapy is Aromara's take on Initio Musk Therapy, the clean skin-scent that went viral. Built at up to 35% Extrait. £40 instead of £395.
Bergamot and mandarin open it, white magnolia and soft florals in the heart, over white musk, sandalwood and cashmeran. Clean, soft and comforting.
Up to 35% Extrait. 60-day money-back.
| Initio Musk Therapy | Pure Therapy | |
| Price | around £395 | £40 for 50ml, from £6.99 |
| Concentration | Eau de Parfum | Up to 35% Extrait |
| If you do not love it | no refund | 60-day money-back |
Pure Therapy matches the citrus, white floral and musk signature of Initio Musk Therapy, built at up to 35% Extrait. We make it with oils from some of the world's leading fragrance houses, the kind that also make for designer and niche brands.
Pure Therapy is an Extrait de Parfum, made at up to 35%. How long any scent stays depends on its notes, your skin and the weather: fresh, citrus and aquatic scents lift off sooner, while woods, amber, musk and vanilla stay with you for longer. Spray onto moisturised skin at your pulse points and let it dry without rubbing.
Musk Therapy is around £395. Pure Therapy is £40 for a 50ml Extrait, or £6.99 for a 5ml sampler.
You have 60 days from delivery to decide. Email sales@aromara.co.uk, send the bottle back lightly tested with at least 90% left, and we refund the product price. You pay the return postage.
4.5/5 from 1,551 aromara reviews
“Ordered the full size literally within 24 hours of smelling this.”
This one stuck with me. I sprayed it once and after that there was no going back. Ordered the full size literally within 24 hours of smelling this. Pretty sure I’ve made this my signature scent
Afeefah H. 24 Jul 2026
A signature scent within 24 hours of one spray? We can't ask for more than that, thank you. So pleased Pure Therapy is the one you'll keep reaching for.
This is proper fragrance therapy. Love the balance of this. Can't wait for it to get that little bit cooler to really appreciate it.
Chris T.on Pure Therapy
Beautiful opening notes and powerful and charismatic. A lovely strong 6-8hrs lasting. 35% Extrait for such a low price and great ingredients and natural oils perfect for all skin tones
Anil J.on Imperial
This is tribute to an old favorite perfume from the nineties, sandalwood is great, thank you
10676 Iliya V.on Sandalwood Major
One word... Amazing!
Thank you Aromara!
Andreea S.on Men's Discovery Bundle
Stunning fragrance & last all day. Will definitely be purchasing more
Sally S.on Tonkara
Pure perfection! Everything I want in a perfume. The longevity is out of this world!
Gemma C.on Vanilla Dust
Smells amazing. I have a bundle of 3, this one , Nomade and Citrus Oud. All 3 are fantastic.
Mark W.on L'homme Elixr
VANILLA DUST... OMG
The smell is amazing you wouldn't know rhe difference between Vanilla dust and Vanilla powder.... you don't need to use much as the fragrance is spot on and lasts all day.... so many people ask what fragrance I am wearing and compliment it ..... I can even smell it in the house when I return from being out for a while ..
Would definitely recommend aromara.
Will be looking to rider other fragrances again soon
Shane G.on Vanilla Dust
I ordered a few tester sizes of different perfumes. This is my favourite and I will be ordering a full size.
Gorgeous, just heavenly.
Joanne D.on Gentle Flow Gold
Love this, really fresh and gets better as it warms.
Nathalie S.on Blue Essence
Wow , what a fragrance 👌
Thomas G.on Bleu Royale
I think I may have a fragrance addiction 😂 this is a great way to try different perfumes before deciding on a big bottle. Why did I not know about second wife before?? It's glorious 😻
Deborah B.on Women's Discovery Bundle
Our 50ml, next to the designer original it is inspired by.
Pure Therapy
Inspired by Musk Therapy by Initio
£355 less
than the Musk Therapy bottle, for a scent in the same family.
Buy any 2, get 1 free. Three 50ml for £80.
All aromara fragrances are UK-made at up to 35% Extrait, the highest concentration disclosed in the UK. 7+ hour longevity guaranteed.
Can't find your answer? Email sales@aromara.co.uk
7+ hours, guaranteed. aromara is made at up to 35% Extrait, the highest disclosed concentration in the UK. If yours doesn't last 7 hours, we'll refund you.
Up to 35% Extrait. Most UK rivals sit at 20-30%. Higher concentration means stronger projection and longer wear.
Same notes, same accords, same longevity, at a fraction of the price. We don't claim it's identical (no dupe ever is), but 9 out of 10 customers say they can't tell the difference. Don't believe us? Try it for 60 days.
Every scent comes in two sizes: a 5ml spray to try it first, and the 50ml spray once you know you love it. Buy any 3 perfumes and the cheapest one is free (sets not included).
60-day money-back guarantee, no questions asked. Email sales@aromara.co.uk within 60 days of delivery and we'll refund you in full.
Made in the UK, small-batch. We're an independent UK brand, not a reseller of foreign-bottled stock.
UK delivery is £2.99, free over £45. Orders placed before 4pm Mon to Fri (or 11am Sat) are dispatched the same day and usually arrive in 2 to 4 working days. Next-day delivery is £3.50, free over £100.
Each product page names the designer original it is inspired by. Still unsure? Start with the 5ml, or answer 4 quick questions in our scent finder.
Scent finder
Tell us a perfume you love, or answer 4 quick questions. We'll match you in seconds.
Risk-free, in writing.
If you can tell the difference, we'll refund you.
Email us within 60 days of delivery and we'll refund the full amount.
Real humans replying from sales@aromara.co.uk within 24 hours, Mon to Fri.
Same-day dispatch on orders placed before 4pm Mon to Fri.
100% of refund requests honoured. No fine print.
