Euphoria 35% Extrait perfume by Aromara, inspired by Initio Side Effect. Rum, cinnamon, tobacco, saffron, vanilla. UK-made dupe, 7+ hour wear.
Euphoria by Aromara on a pale blush rose and soft cinnamon rose background with a glass of rum, tobacco leaves, cinnamon sticks, vanilla pods and saffron. 35% Extrait, inspired by Initio Side Effect.
Euphoria by Aromara fragrance profile card: warm spicy, tobacco, rum accords; notes of Rum, Tobacco, Cinnamon, Saffron; 10 hour longevity, Enormous sillage; 35% Extrait, 100,000+ bottles sold, free UK shipping.
Euphoria by Aromara: 35% Extrait perfume, the highest strength disclosed in the UK. 7+ hour wear guaranteed, 60-day money-back, made in the UK, 100,000+ bottles sold
Euphoria by Aromara reviews: Aromara perfumes rated 4.5 out of 5 from 1,485 customer reviews, with 35% Extrait, 7+ hour wear and a 60-day money-back
Euphoria 50ml Extrait spray by Aromara, navy glass bottle, 35% Extrait perfume, 7+ hour wear
Euphoria 5ml Extrait sample spray by Aromara, clear glass vial, 35% Extrait perfume, 7+ hour wear
MenBestseller

Euphoria

Inspired by Side Effect by Initio

4.8 44 reviews
Loved by 50,000+ customersScent family: Woody
£40
50ml

Will it smell the same?

  • “This is as close as it gets.”Yvonne W. · Verified buyer · Vanilla Dust

60-day money-back guarantee · How it works

Order by 4pm for same-day dispatch

  • Still unsure?
  • UK delivery £2.99, free over £45.

Top notesThe first spray

Heart notesOnce it settles

Base notesWhat lingers

Euphoria is Aromara's take on Initio Side Effect, the boozy spiced-tobacco seducer. Built at up to 35% Extrait. £40 instead of £289.

Rum and cinnamon open it, a tobacco and saffron heart smoulders in the middle, over vanilla, sandalwood and musk. Warm, sweet and a little dangerous. A proper night-out scent.

Up to 35% Extrait. 60-day money-back.

The notes
  • Top: Rum, Cinnamon
  • Heart: Tobacco, Saffron
  • Base: Vanilla, Sandalwood, Musk
Side Effect vs Euphoria
Initio Side Effect Euphoria
Price around £289 £40 for 50ml, from £6.99
Concentration Eau de Parfum Up to 35% Extrait
If you do not love it no refund 60-day money-back
Why people buy Euphoria
  • Up to 35% Extrait, the strongest grade of perfume.
  • 60-day money-back. Not for you? You have 60 days to send it back.
  • Rated 4.8/5 by 43 buyers. Vegan, cruelty-free, UK made.
  • Buy any 2, get the 3rd free.
FAQ

Is Euphoria a good dupe of Initio Side Effect?

Euphoria matches the rum, tobacco and vanilla signature of Initio Side Effect, built at up to 35% Extrait. We make it with oils from some of the world's leading fragrance houses, the kind that also make for designer and niche brands.

How long does Euphoria last?

Euphoria is an Extrait de Parfum, made at up to 35%. How long any scent stays depends on its notes, your skin and the weather: fresh, citrus and aquatic scents lift off sooner, while woods, amber, musk and vanilla stay with you for longer. Spray onto moisturised skin at your pulse points and let it dry without rubbing.

How much is Euphoria compared to Initio Side Effect?

Side Effect is around £289. Euphoria is £40 for a 50ml Extrait, or £6.99 for a 5ml sampler.

What if I do not like it?

You have 60 days from delivery to decide. Email sales@aromara.co.uk, send the bottle back lightly tested with at least 90% left, and we refund the product price. You pay the return postage.

Related reading
ConcentrationUp to 35% Extrait
Best wornPulse points, moisturised skin
GenderMen
Inspired bySide Effect by Initio
Standard UK delivery
Free over £45 (2-3 days)
Next day delivery
Available at checkout
Returns
Accepted

Reviews

4.8/5 44 reviews of Euphoria

Shop review

“the fragrances are superb quality. You can tell them from the first spray.”

Ordering from Aromara is super easy and the fragrances are superb quality. You can tell them from the first spray. The extrait certainly makes all the difference. 5*.

Chris T. 8 Jul 2026Bought Mystic Oud

Reply from aromara

Thank you, Chris, this is great to hear. When someone picks up on the difference the extrait makes from the very first spray, we know we're doing something right. Really glad the whole experience, start to finish, worked so well for you.

From aromara customers

  • A lovely scent very close to the OG and dry down and projection 6+ hours and leaves a lovely aroma which you can smell. A great blend and certainly one of the stand out scents offered that provides an all round closeness to the MC OG at a realistic price. Just remember, these blends are made individually so there’s always likely variances on longevity and projection as natural oils and various skin tones.

    Anil J.on Maracuda

  • One word... Amazing!
    Thank you Aromara!

    Andreea S.on Men's Discovery Bundle

  • As a buyer of premium scents I was drawn to the Extrait strength and WOW. The Saffron Secret is a great dupe and I’d go as far as saying identical to MC and the longevity is 6-8hrs and projection is amazing with great compliments. If you’re after scents they are at a fraction of the cost but made with genuine oils and the Aromara Mixologists have created some of the best dupes on the market

    Anil J.on Saffron Secret

  • Stunning fragrance & last all day. Will definitely be purchasing more

    Sally S.on Tonkara

  • Pure perfection! Everything I want in a perfume. The longevity is out of this world!

    Gemma C.on Vanilla Dust

  • Smells amazing. I have a bundle of 3, this one , Nomade and Citrus Oud. All 3 are fantastic.

    Mark W.on L'homme Elixr

  • My new date night fave the vanilla in this is unbelievable and really does last all night

    Richard M.on Altair

  • VANILLA DUST... OMG
    The smell is amazing you wouldn't know rhe difference between Vanilla dust and Vanilla powder.... you don't need to use much as the fragrance is spot on and lasts all day.... so many people ask what fragrance I am wearing and compliment it ..... I can even smell it in the house when I return from being out for a while ..
    Would definitely recommend aromara.
    Will be looking to rider other fragrances again soon

    Shane G.on Vanilla Dust

  • Amazing smell 10/10, this perfume got me more interested in buying more perfumes

    Ahmad I.on Maracuda

  • This is a very powerful and definitely winter fragrance, not for the lose who want a subtle scent, this is out and projecting. The tobacco punches you in the face and this version of the award winning scent is amazing, great work guys.

    Anthony W.on Royal Leaf

  • Stunning scent, absolutely love this.

    Mark W.on Nomade

  • I ordered a few tester sizes of different perfumes. This is my favourite and I will be ordering a full size.

    Gorgeous, just heavenly.

    Joanne D.on Gentle Flow Gold

Price check

Our 50ml, next to the designer original it is inspired by.

Euphoria

Euphoria

Inspired by Side Effect by Initio

aromara, 50ml£40

Side Effect, designer original£289

  • Up to 35% Extrait
  • UK-made
  • 60 days to decide

£249 less

than the Side Effect bottle, for a scent in the same family.

4.8/5 from 44 reviews of Euphoria

Buy any 2, get 1 free. Three 50ml for £80.

  • Free UK delivery over £45
  • Same-day dispatch before 4pm
  • 60-day guarantee

All aromara fragrances are made in the UK at up to 35% Extrait. 60 days to decide.

Questions

Can't find your answer? Email sales@aromara.co.uk

How long does the scent last?

Every scent wears differently, by design. Fresh, citrus and aquatic scents open bright and lift off sooner. Woods, amber, musk and vanilla stay with you for longer. If every scent lasted the same, they would all smell the same.

Your skin, the weather and how you wear it play a part too. Spray onto moisturised skin at your pulse points and let it dry without rubbing.

What's the concentration?

Up to 35%. Our perfumes are Extrait de Parfum, the strongest grade of perfume, made at up to 35% perfume oil. More oil gives a richer scent, but every scent still wears in its own way: fresh scents stay lighter, rich scents linger.

How does it compare to the original?

Same notes, same accords, at a fraction of the price. We don't claim it's identical (no dupe ever is), but 9 out of 10 customers say they can't tell the difference. Don't believe us? Try it for 60 days.

What sizes do you offer?

Every scent comes in two sizes: a 5ml spray to try it first, and the 50ml spray once you know you love it. Buy any 3 perfumes and the cheapest one is free (sets not included).

What if I don't like it?

You have 60 days from delivery to decide. Email sales@aromara.co.uk, send the bottle back lightly tested with at least 90% left, and we refund the product price. You pay the return postage. How it works

Where is it made?

Made in the UK, small-batch. We're an independent UK brand, not a reseller of foreign-bottled stock.

How fast is delivery?

UK delivery is £2.99, free over £45. Orders placed before 4pm Mon to Fri (or 11am Sat) are dispatched the same day and usually arrive in 2 to 4 working days. Next-day delivery is £3.50, free over £100.

Not sure which scent to pick?

Each product page names the designer original it is inspired by. Still unsure? Start with the 5ml, or answer 4 quick questions in our scent finder.

Scent finder

Still deciding?

Tell us a perfume you love, or answer 4 quick questions. We'll match you in seconds.

Find your scentTry the 5ml for £6.99

Or answer 4 quick questions

The aromara promise

Risk-free, in writing.

  • Smells like the original. Or your money back.

    If you can tell the difference, we'll refund you.

  • 60 days to decide, no questions asked.

    Email us within 60 days of delivery and we'll refund the full amount.

  • UK customer support.

    Real humans replying from sales@aromara.co.uk within 24 hours, Mon to Fri.

  • Free UK delivery over £45.

    Same-day dispatch on orders placed before 4pm Mon to Fri.

100% of refund requests honoured. No fine print.