Euphoria 35% Extrait perfume by Aromara, inspired by Initio Side Effect. Rum, cinnamon, tobacco, saffron, vanilla. UK-made dupe, 7+ hour wear.
Euphoria by Aromara on a pale blush rose and soft cinnamon rose background with a glass of rum, tobacco leaves, cinnamon sticks, vanilla pods and saffron. 35% Extrait, inspired by Initio Side Effect.
Euphoria by Aromara fragrance profile card: warm spicy, tobacco, rum accords; notes of Rum, Tobacco, Cinnamon, Saffron; 10 hour longevity, Enormous sillage; 35% Extrait, 100,000+ bottles sold, free UK shipping.
Euphoria by Aromara: 35% Extrait perfume, the highest strength disclosed in the UK. 7+ hour wear guaranteed, 60-day money-back, made in the UK, 100,000+ bottles sold
Euphoria by Aromara reviews: Aromara perfumes rated 4.5 out of 5 from 1,485 customer reviews, with 35% Extrait, 7+ hour wear and a 60-day money-back
Euphoria 50ml Extrait spray by Aromara, navy glass bottle, 35% Extrait perfume, 7+ hour wear
Euphoria 5ml Extrait sample spray by Aromara, clear glass vial, 35% Extrait perfume, 7+ hour wear
MenBestseller

Euphoria

Inspired by Side Effect by Initio

4.8 45 reviews
Loved by 50,000+ customersScent family: Woody
£40
50ml

Will it smell the same?

  • “This is as close as it gets.”Yvonne W. · Verified buyer · Vanilla Dust

60-day money-back guarantee · How it works

Order by 4pm for same-day dispatch

  • 35% Extrait, lasts 7+ hours. Guaranteed, or your money back.
  • Still unsure?
  • UK delivery £2.99, free over £45.

Top notesThe first spray

Heart notesOnce it settles

Base notesWhat lingers

Euphoria is Aromara's take on Initio Side Effect, the boozy spiced-tobacco seducer. Built at 35% Extrait. £40 instead of £289.

Rum and cinnamon open it, a tobacco and saffron heart smoulders in the middle, over vanilla, sandalwood and musk. Warm, sweet and a little dangerous. A proper night-out scent.

35% Extrait. 7+ hour wear, guaranteed. 60-day money-back.

The notes
  • Top: Rum, Cinnamon
  • Heart: Tobacco, Saffron
  • Base: Vanilla, Sandalwood, Musk
Side Effect vs Euphoria
Initio Side Effect Euphoria
Price around £289 £40 for 50ml, from £6.99
Concentration Eau de Parfum 35% Extrait
Wear time all day 7+ hours, guaranteed
If you do not love it no refund 60-day money-back
Why people buy Euphoria
  • 35% Extrait, the highest disclosed concentration in the UK. Most dupes sit at 20 to 30%.
  • 7+ hour wear, guaranteed or your money back.
  • 60-day money-back. Not for you? You have 60 days to send it back.
  • Rated 4.8/5 by 43 buyers. Vegan, cruelty-free, UK made.
  • Buy any 2, get the 3rd free.
FAQ

Is Euphoria a good dupe of Initio Side Effect?

Euphoria matches the rum, tobacco and vanilla signature of Initio Side Effect, built at 35% Extrait. We make it with oils from some of the world's leading fragrance houses, the kind that also make for designer and niche brands.

How long does Euphoria last?

7+ hours on skin, guaranteed. If it does not last 7 hours, you get a refund. Euphoria is an Extrait de Parfum, made at 35%. How long any scent stays depends on its notes, your skin and the weather: fresh, citrus and aquatic scents lift off sooner, while woods, amber, musk and vanilla stay with you for longer. Spray onto moisturised skin at your pulse points and let it dry without rubbing.

How much is Euphoria compared to Initio Side Effect?

Side Effect is around £289. Euphoria is £40 for a 50ml Extrait, or £6.99 for a 5ml sampler.

What if I do not like it?

You have 60 days from delivery to decide. Email sales@aromara.co.uk, send the bottle back lightly tested with at least 90% left, and we refund the product price. You pay the return postage.

Related reading
Concentration35% Extrait
Longevity7+ hours on skin
GenderMen
Inspired bySide Effect by Initio
Standard UK delivery
Free over £45 (2-3 days)
Next day delivery
Available at checkout
Returns
Accepted

Reviews

4.8/5 45 reviews of Euphoria

Featured review

“Euphoria is a warm, boozy rum‑vanilla scent with a smooth sweet tobacco vibe.”

Euphoria is a warm, boozy rum‑vanilla scent with a smooth sweet tobacco vibe. It’s cosy, addictive, and perfect for colder weather.

The drydown turns creamy and soft, giving it a comforting finish. It really nails the side effect DNA.

Solid performance like the rest of the fragrances I have tried.

I can’t wait to add more to the collection!

Alex 20 Oct 2026

Reply from aromara

Alex, what a write-up! You’ve described Euphoria perfectly: boozy, cosy and made for these colder evenings. That creamy drydown is where it really comes into its own.

Great pick for this time of year. Looking forward to seeing what you add next.

From aromara customers

  • Beautiful opening notes and powerful and charismatic. A lovely strong 6-8hrs lasting. 35% Extrait for such a low price and great ingredients and natural oils perfect for all skin tones

    Anil J.on Imperial

  • Stunning fragrance & last all day. Will definitely be purchasing more

    Sally S.on Tonkara

  • Pure perfection! Everything I want in a perfume. The longevity is out of this world!

    Gemma C.on Vanilla Dust

  • VANILLA DUST... OMG
    The smell is amazing you wouldn't know rhe difference between Vanilla dust and Vanilla powder.... you don't need to use much as the fragrance is spot on and lasts all day.... so many people ask what fragrance I am wearing and compliment it ..... I can even smell it in the house when I return from being out for a while ..
    Would definitely recommend aromara.
    Will be looking to rider other fragrances again soon

    Shane G.on Vanilla Dust

  • This is tribute to an old favorite perfume from the nineties, sandalwood is great, thank you

    Iliya V.on Sandalwood Major

  • One word... Amazing!
    Thank you Aromara!

    Andreea S.on Men's Discovery Bundle

  • I ordered a few tester sizes of different perfumes. This is my favourite and I will be ordering a full size.

    Gorgeous, just heavenly.

    Joanne D.on Gentle Flow Gold

  • This is proper fragrance therapy. Love the balance of this. Can't wait for it to get that little bit cooler to really appreciate it.

    Chris T.on Pure Therapy

  • Love this, really fresh and gets better as it warms.

    Nathalie S.on Blue Essence

  • Wow , what a fragrance 👌

    Thomas G.on Bleu Royale

  • I think I may have a fragrance addiction 😂 this is a great way to try different perfumes before deciding on a big bottle. Why did I not know about second wife before?? It's glorious 😻

    Deborah B.on Women's Discovery Bundle

Price check

Our 50ml, next to the designer original it is inspired by.

Euphoria

Euphoria

Inspired by Side Effect by Initio

aromara, 50ml£40

Side Effect, designer original£289

  • 35% Extrait
  • UK-made
  • 7+ hr longevity

£249 less

than the Side Effect bottle, for a scent in the same family.

4.8/5 from 45 reviews of Euphoria

Buy any 2, get 1 free. Three 50ml for £80.

  • Free UK delivery over £45
  • Same-day dispatch before 4pm
  • 60-day guarantee

All aromara fragrances are UK-made at 35% Extrait, the highest concentration disclosed in the UK. 7+ hour longevity guaranteed.

Questions

Can't find your answer? Email sales@aromara.co.uk

How long does the scent last?

7+ hours, guaranteed. aromara is made at 35% Extrait, the highest disclosed concentration in the UK. If yours doesn't last 7 hours, we'll refund you.

What's the concentration?

35% Extrait. Most UK rivals sit at 20-30%. Higher concentration means stronger projection and longer wear.

How does it compare to the original?

Same notes, same accords, same longevity, at a fraction of the price. We don't claim it's identical (no dupe ever is), but 9 out of 10 customers say they can't tell the difference. Don't believe us? Try it for 60 days.

What sizes do you offer?

Every scent comes in two sizes: a 5ml spray to try it first, and the 50ml spray once you know you love it. Buy any 3 perfumes and the cheapest one is free (sets not included).

What if I don't like it?

60-day money-back guarantee, no questions asked. Email sales@aromara.co.uk within 60 days of delivery and we'll refund you in full.

Where is it made?

Made in the UK, small-batch. We're an independent UK brand, not a reseller of foreign-bottled stock.

How fast is delivery?

UK delivery is £2.99, free over £45. Orders placed before 4pm Mon to Fri (or 11am Sat) are dispatched the same day and usually arrive in 2 to 4 working days. Next-day delivery is £3.50, free over £100.

Not sure which scent to pick?

Each product page names the designer original it is inspired by. Still unsure? Start with the 5ml, or answer 4 quick questions in our scent finder.

Scent finder

Still deciding?

Tell us a perfume you love, or answer 4 quick questions. We'll match you in seconds.

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The aromara promise

Risk-free, in writing.

  • Smells like the original. Or your money back.

    If you can tell the difference, we'll refund you.

  • 60 days to decide, no questions asked.

    Email us within 60 days of delivery and we'll refund the full amount.

  • UK customer support.

    Real humans replying from sales@aromara.co.uk within 24 hours, Mon to Fri.

  • Free UK delivery over £45.

    Same-day dispatch on orders placed before 4pm Mon to Fri.

100% of refund requests honoured. No fine print.