Swim is our take on Louis Vuitton Afternoon Swim. The same bright orange and ginger, built at 35% Extrait, £40 for a 50ml instead of a Louis Vuitton price. You get 7+ hours on skin, guaranteed, and 60 days to send it back if it is not for you.
Swim, our take on Afternoon Swim by Louis Vuitton. 35% Extrait, 7+ hours guaranteed, 60-day money-back. Try the 5ml for £6.99, or the 50ml at £40 (buy any 2, get 1 free).
We make both Louis Vuitton citruses, so here is which one sells
Louis Vuitton has two summer citruses people cross-shop: Afternoon Swim and Imagination. We pour a take of each, at the same £40 and the same 35%, so the question gets answered by the till rather than by opinion.
Over the last 90 days our Imagination take (Imaginaire) sold 149 bottles and our Afternoon Swim take (Swim) sold 31. The sweeter, fruitier Imagination outsells the clean orange of Afternoon Swim close to five to one, at the same price and the same strength. No one else publishes that split.
Swim sits at 4.3 from 35 reviews. The buyers who want a pure citrus, not a gourmand, reach for it on purpose.
What Afternoon Swim smells like
Afternoon Swim is a clean citrus. Orange leads, bright and juicy, with bergamot and a dry ginger kick that keeps it from turning sweet. Master perfumer Jacques Cavallier Belletrud built it for Louis Vuitton as one of the Cologne Perfumes. Fresh, simple, made for warm weather.
Swim follows the same line. Orange, bergamot and lemon open it, ginger and neroli sit in the middle, ambergris and musk hold it down. The 35% Extrait keeps Swim going past the 7 hour mark.
Afternoon Swim vs Swim
| LV Afternoon Swim | Swim | |
|---|---|---|
| Price | Sold direct on louisvuitton.com, in the hundreds | £40 for 50ml, £6.99 for 5ml |
| Type | Cologne Perfume | 35% Extrait |
| Wear time | Several hours | 7+ hours, guaranteed |
| Sizes | 100ml, 200ml | 5ml, 50ml |
| If you do not love it | Unopened bottles can be returned | 60-day money-back, even opened |
Is Swim unisex?
Yes. Citrus, ginger and musk read as fresh rather than masculine or feminine, so it works on anyone. Afternoon Swim is sold the same way.
FAQ
Is Swim a good dupe of Afternoon Swim?
It matches the orange, ginger and musk signature, built at 35% Extrait so it holds through the dry-down. Try the 5ml first for £6.99.
How much is Afternoon Swim in the UK?
Louis Vuitton sells it direct on louisvuitton.com and in selected stores only, in 100ml and 200ml, priced in the hundreds of pounds. They do not stock it through other UK shops, so check louisvuitton.com for today's figure. Swim is £40 for a 50ml.
How long does Swim last?
7+ hours on skin, longer on clothing. If it does not last 7 hours, you get your money back.
What if I do not like it?
You have 60 days to return it for a full refund, even if the bottle is opened.
Weighing up the two Louis Vuitton citruses? Read LV Imagination vs Afternoon Swim, or see the full best perfume dupes UK 2026 roundup.
Aromara is not affiliated with Louis Vuitton. Afternoon Swim and Imagination are trademarks of their owner, named here only to describe the scent our fragrance is inspired by.
