The note
What Is Cherry in Perfume?
No perfume-grade cherry extract exists. How cherry accords are really built, from benzaldehyde to heliotropin, and why they all lean almond.
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Dupe guide
Tales from Zanzibar Dupe UK: Aromara Zanzibar
Tales from Zanzibar costs around 220 pounds. Aromara Zanzibar rebuilds that lime, guava, coconut and ambergris tropical at 35% Extrait.
Dupe guide
Love Hibiscus Dupe UK: Aromara Love Letter
Amouage Love Hibiscus costs around 310 pounds. Aromara Love Letter rebuilds that salted caramel, passionfruit and hibiscus at 35% Extrait.
The note
What Is Hedione in Fragrance? The Molecule Behind Modern Freshness
Hedione explained: the jasmine molecule Firmenich found in 1959, how Dior used it in 1966, and why Eau Sauvage and Sauvage are...
The note
What Is Pink Pepper in Fragrance? The Spice That Is Not a Pepper
Pink pepper in perfume explained: the cashew-family berry behind it, why it smells rosy rather than hot, and the allergy note nobody...
The note
What Is Coffee in Fragrance? The Note That Only Exists After Roasting
Coffee in perfume explained: why green beans smell of nothing, the sulphur molecule detected at 0.005 ppb, and how YSL Black Opium...
The note
What Is Lavender in Fragrance? The Note That Built the Men's Aisle
Lavender in perfume explained: the two molecules that carry it, the 1882 fragrance that invented the fougere, and how lavandin differs from...
The note
What Is Pineapple in Fragrance? The Note That Cannot Be Extracted
Pineapple perfume explained: why no pineapple essential oil exists, the ester that builds the accord, and why Creed Aventus made the note...
Dupe guide
Best Matière Première Dupes UK 2026: Vanilla Powder and 3 More for £40
Matière Première is one of the few houses that publishes its numbers: 20-25% for Eau de Parfum, 25-30% for Extrait, at £170...
Dupe guide
Best Le Labo Dupes UK 2026: Santal 33, Rose 31 and Bergamote 22 for £40
Le Labo is £172 for 50ml and publishes no oil percentage, only the words Eau de Parfum. Here are the Aromara versions...
The note
What Is Ylang-Ylang in Perfume? One Flower, Four Different Oils
Ylang-ylang explained. How one still produces four graded oils, why Extra goes to fine fragrance and Third goes to soap, and what...
The note
What Is Tuberose in Perfume? The Flower You Cannot Distil
Tuberose explained. Why there is no tuberose essential oil, how the absolute is made, what it costs per kilo, and what it...
The note
What Is Coumarin in Fragrance? The Molecule That Started Modern Perfumery
Coumarin explained. The 1882 fragrance that made it famous, why the FDA banned it in food but not perfume, and the IFRA...
The note
What Is Benzoin in Perfume? The Tree Sap Holding Your Vanilla Together
Benzoin explained. Where the resin comes from, how Siam and Sumatra differ, and why this fixative is the reason sweet fragrances last...
The note
What Is Cedarwood in Fragrance? The Wood That Is Not a Cedar
Cedarwood in perfume, explained. Why Virginian cedar is really a juniper, what cedrol actually does, and why most of the cedar you...
The note
What Is Calone in Fragrance? The Failed Drug That Made the 90s Smell of the Sea
Calone was found by Pfizer chemists in 1966 during tranquilliser research. It went on to define every aquatic fragrance of the 1990s....
The note
What Is Cashmeran in Fragrance? The Molecule Doing the Cosy Work
Cashmeran is one molecule, patented by IFF in 1973, behind the soft woody warmth in Black Opium and Good Girl. What it...
The note
What Is Labdanum in Fragrance? The Resin Once Combed Off Goats
Labdanum is the sticky rockrose resin behind almost every amber accord. Shepherds once collected it from the beards of goats. The full...