Dupe guide
Lost in Paris Dupe UK: Aromara Perdu
Roja Parfums Lost in Paris costs around 995 pounds. Aromara Perdu rebuilds that boozy orange, caramel and ambergris at 35% Extrait.
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Dupe guide
Haute Luxe Dupe UK: Aromara Haute
Roja Parfums Haute Luxe costs around 2,500 pounds. Aromara Haute rebuilds that rose, jasmine and oakmoss chypre at 35% Extrait.
The note
What Is Praline in Perfume? The Sweet Note Nobody Can Harvest
Praline in perfume is a built accord, not an extract. How ethyl maltol and Angel (1992) created the note, and how to...
The note
What Is Ginger in Fragrance? Bright Spice Without the Burn
Ginger in perfume is bright and citrusy, not hot. Why the burn never reaches your nose, and how perfumers use the rhizome's...
The note
What Is Violet in Perfume? The Flower That Vanished in the 1960s
The violet in modern perfume is not extracted from violets. Ionones, found in 1893, replaced the flower. How the note works and...
The note
What Is Blackcurrant in Fragrance? Buds, Thiols and a Hint of Cat
Blackcurrant in perfume comes from buds, not berries. The sulphur molecule behind the note, why it can turn catty, and where to...
Journal
What Are Aldehydes in Perfume? The Molecules Behind Chanel No 5's Sparkle
Aldehydes explained: what they smell like, how Chanel No 5 made them famous in 1921, and why the peach aldehyde is not...
Dupe guide
Best Roja Dupes UK 2026: Elysium and Amber Aoud Alternatives From £6.99
Roja Amber Aoud is £325 for 50ml on Roja's own site and Elysium is £285 to £425. Aromara's Roja-inspired dupes are £40...
Dupe guide
Best Santal 33 Dupe UK 2026: 35% Extrait, 7+ Hour Wear, From £6.99
Santal 33 costs £238 for 100ml at John Lewis. Our Santal Thirty Three dupe is £40 for 50ml at a disclosed 35%...
The note
What Is Sea Salt in Perfume?
Salt has no smell. Sodium chloride cannot evaporate, so every salty perfume is a built effect. How the trick works, and our...
The note
What Is Apple in Perfume?
There is no apple oil to press. The Givaudan molecule that fakes the crunch, two big apple releases from 2021, and our...
The note
What Is Myrrh in Fragrance?
Myrrh is named for its bitter taste, not its smell. The tree behind the resin, the 1996 painkiller study, and the Jo...
The note
What Is Lychee in Perfume?
Lychee shares its signature molecule with roses. The chemistry behind the note, the Delina effect, and our 35% Extrait lychee dupes.
The note
What Is Pistachio in Perfume?
Pistachio yields no perfume oil. How the creamy gelato accord is really built, the 2023 Kayali that made it famous, and our...
The note
What Is Orange Blossom in Perfume?
Neroli, orange blossom absolute and petitgrain all come from one bitter orange tree. What each one smells like, and how YSL Libre...
The note
What Is Cinnamon in Fragrance?
IFRA caps cinnamaldehyde near 0.05% of a fine fragrance. Bark vs leaf, why real cinnamon is rationed, and how Spicebomb Extreme builds...
The note
What Is Honey in Perfume?
Perfume honey rarely comes from honey. Beeswax absolute, phenylacetic acid, and the animalic edge running through Naxos and the honey trend.
The note
What Is Coconut in Fragrance?
The molecule perfumers call coconut has never been found in a coconut. Lactones, suncream memories, and why Virgin Island Water still rules.