Dupe guide
Black Lacquer Dupe UK: Lacquer Noir by Aromara
Tom Ford Black Lacquer is £290 for 50ml. Aromara Lacquer Noir is £40 for the same 50ml, built as an Extrait de...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Dupe guide
On The Beach Dupe UK: Beachside by Aromara
Louis Vuitton On The Beach is £265. Aromara Beachside is £40 for 50ml. Same yuzu, herbs and cypress idea, built as an...
Dupe guide
Sweet Morphine Dupe UK: Sweet Oblivion by Aromara
Ex Nihilo discontinued Sweet Morphine and replaced it with a different composition. Aromara Sweet Oblivion keeps the original powdery iris and vanilla...
Dupe guide
Speed Legends Dupe UK: Redline by Aromara
Ex Nihilo Speed Legends is £260. Aromara Redline is £40 for 50ml. Same bergamot, sage and vetiver idea, built as an Extrait...
Dupe guide
Lust in Paradise Dupe UK: Forbidden by Aromara
Ex Nihilo Lust in Paradise Extrait is £365. Aromara Forbidden is £40 for 50ml. Same blackcurrant and rose idea, built as an...
Dupe guide
Best Honey and Vanilla Perfume Dupes UK 2026: Cold Gourmands for £40
The best honey and vanilla perfume dupes in the UK for 2026. Cold gourmands at Extrait de Parfum (up to 35%), ranked...
Journal
Black Friday Perfume Deals UK 2026: What You Pay and When to Order
Black Friday perfume deals UK 2026, explained. Aromara's buy 2 get the 3rd free runs all year, Extrait up to 35%, 3...
Dupe guide
Best Tom Ford Oud Wood Dupe UK 2026: Oud De Wood, £40
Tom Ford Oud Wood is £230 for 50ml. Oud De Wood carries the same oud, rosewood and amber signature at Extrait de...
Dupe guide
Best Kilian Angels' Share Dupe UK 2026: Aged Gold, £40
Kilian Angels' Share is £215 for 50ml. Aged Gold carries the same cognac, cinnamon and tonka signature at Extrait de Parfum (up...
The note
What Is the Date Note in Fragrance? Desert Fruit, Built Not Bottled
Dates are half sugar when dried, syrupy and honeyed. There is no date oil, so perfumers build the note with lactones and...
The note
What Is Strawberry in Fragrance? Two Molecules Doing All the Work
Strawberry in perfume comes down to furaneol and a glycidic ester nicknamed strawberry aldehyde, which is not an aldehyde. How the note...
The note
What Is Watermelon in Fragrance? A 1966 Lab Molecule, Not Fruit Juice
The watermelon note is Calone, a marine molecule made by Pfizer chemists in 1966. It built the whole aquatic trend. Here is...
The note
What Is Apricot in Fragrance? The Fruit With No Oil Behind It
There is no apricot essential oil. The note is built from lactones and a touch of almond-bitter benzaldehyde. Here is how perfumers...
The note
What Is Coriander in Fragrance? The Seed That Smells Nothing Like the Herb
Coriander in perfume is the seed, not the leaf. Its oil runs up to 78% linalool, which is why it smells soft,...
The note
What Is Absinthe in Fragrance? The Green Fairy Note, Minus the Myth
Absinthe in perfume, explained: the bitter-green wormwood note behind the banned spirit, why the thujone scare was overblown, and where to smell...
The note
What Is Eucalyptus in Fragrance? The Cooling Note Behind That Clean, Spa-Fresh Lift
Eucalyptus in perfume, explained: the cool, camphoraceous leaf oil, the molecule (cineole) that makes it smell clean, and where to find it...
The note
What Is Mimosa in Perfume? The Powdery Yellow Flower That Is Not What You Think
Mimosa in perfumery, explained: the powdery, honeyed Acacia flower from Grasse, why it is not the sensitive plant that shares the name,...
The note
What Is Immortelle in Fragrance? The Everlasting Flower That Smells of Maple and Curry
Immortelle in perfume, explained: the Corsican everlasting flower behind that maple-syrup, honey and curry warmth, how the absolute is made, and where...