Journal
Lorenzo Villoresi: The Florence Perfumer Who Won the Prix François Coty
Lorenzo Villoresi took the Prix François Coty in 2006 as an independent perfumer. His house, his palace atelier, and the truth about...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Journal
Essential Parfums: The Perfume House That Prints the Nose's Name on the Bottle
Essential Parfums launched in 2018 and puts the perfumer's name on the front of the bottle. Who founded it, how the model...
Journal
Diptyque: How a Paris Curiosity Shop Became a Fragrance House
Diptyque opened in 1961 and sold no perfume for seven years. The founders were a painter, a designer and a theatre man....
The story
Burberry: The Fragrance Story Behind a 170-Year-Old British House
Burberry's own 170-year company timeline never mentions perfume. Here is why, who actually makes the fragrance, and what that means for the...
Journal
Reef Perfumes: The Saudi Fragrance House That Numbers Its Scents
Riyadh's Reef Perfumes numbers its scents. Reef 33, the Saudi house behind it, and its new UK company, explained.
Journal
Marc-Antoine Barrois: The Paris Couturier Behind Ganymede the Fragrance
A Paris couturier, Givaudan's Quentin Bisch, and an immortelle trick: how B683 (2016) and Ganymede (2019) were made.
Journal
Stéphane Humbert Lucas 777: The Painter Who Became a Perfume House
Painter, synaesthete, nose for SoOud and Nez à Nez, then his own Paris house in 2013. The story of Stéphane Humbert Lucas...
The story
Britney Spears Perfumes: The Story of Curious, Fantasy and a Reported $1.5 Billion
Curious in 2004, Fantasy in 2005, a reported $1.5 billion in sales. How Elizabeth Arden built the Britney Spears fragrance line.
Journal
Fragrance Du Bois: The Perfume House That Grows Its Own Oud
How Fragrance Du Bois grows its own oud on Asian plantations, and why most 'oud' perfumes contain none. The Paris house's story.
Dupe guide
Atomic Rose Dupe UK: Aromara Nova Rose
Initio Atomic Rose costs around 275 pounds. Aromara Nova Rose rebuilds that twin-rose, jasmine and Madagascar vanilla at 35% Extrait, guaranteed to...
Dupe guide
Portrait of a Lady Dupe UK: Aromara The Lady
Frederic Malle Portrait of a Lady costs around 205 pounds for 50ml. Aromara The Lady rebuilds that Turkish rose, patchouli and incense...
Journal
Oman Luxury: The Muscat Perfume House Behind Caden
Founded in Muscat in 2012, Oman Luxury makes its perfumes in Oman. The house behind Caden, now stocked at Harvey Nichols. Sourced...
Journal
Ex Nihilo: The Paris Fragrance House Whose Bestseller Began as a Side Project
Founded in Paris in 2013, Ex Nihilo named itself "out of nothing". Its bestseller Blue Talisman began as a side project. The...
Journal
Giardini di Toscana: The Tuscan Fragrance House Behind Bianco Latte
Bianco Latte launched in 2019. The Tuscan family shop behind it opened in 1942. The Giardini di Toscana story, from Casentino bottega...
Journal
Boadicea the Victorious: The British Perfume House With Pewter Shields on Its Bottles
Michael Boadi founded Boadicea the Victorious in London in 2008. Pewter shields, Celtic engraving and Ardent. The British house's story, sourced.
Journal
Frédéric Malle: The Perfume House That Prints the Perfumer's Name on the Bottle
The Paris house that prints the perfumer's name on the bottle. How Frédéric Malle built Editions de Parfums, and what Estée Lauder...
Journal
Serge Lutens: The Make-Up Artist Who Became a Perfume House
Serge Lutens is not a perfumer. How a make-up artist, Shiseido and Christopher Sheldrake built one of the most influential names in...
Journal
Nishane: Istanbul's First Niche Perfume House
Nishane, founded in Istanbul in 2012 by Mert Guzel and Murat Katran, was the city's first niche perfume house. Hacivat made it...