Journal
Nasomatto: The Amsterdam Perfume House Named After a Crazy Nose
Nasomatto means crazy nose in Italian. The story of Alessandro Gualtieri's Amsterdam house and Black Afgano, the hashish-inspired cult hit of 2009.
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Journal
Al Haramain: The Perfume House That Began as a Makkah Agarwood Shop
Al Haramain Perfumes started as an agarwood shop in Makkah in 1970. How a Gulf oud house went global, and what Amber...
Journal
Valentino: The Rome Fashion House Behind the Born in Roma Fragrances
Valentino was founded in Rome in 1960, but its perfumes are made under licence by L'Oreal. The real story behind Born in...
Dupe guide
Torino 21 Dupe UK: Aromara Ventuno
Xerjoff Torino 21 costs around 170 pounds. Aromara Ventuno rebuilds that minty Italian aromatic at 35% Extrait, so a fresh scent finally...
Dupe guide
Kilian Dark Lord Dupe UK: Aromara Dark Reign
Kilian Dark Lord costs around 228 pounds. Aromara Dark Reign rebuilds that peppery rum, leather and smoky woods at 35% Extrait, guaranteed...
Dupe guide
Crystal Saffron Dupe UK: Aromara Red Gold
Matiere Premiere Crystal Saffron costs around 250 pounds. Aromara Red Gold rebuilds that radiant saffron and musk at 35% Extrait, guaranteed to...
Compared
Xerjoff Erba Pura vs Naxos: Fruit Bomb or Honey Tobacco?
Erba Pura began life in 2013 and joined Xerjoff's main line in 2019. Naxos is a 2015 honey tobacco. Which loud Italian...
Compared
Dior Oud Ispahan vs Fève Délicieuse: The Privée Split
Same perfumer, same Dior Privée collection, opposite scents. Oud Ispahan (2012) is rose and oud. Fève Délicieuse (2015) is tonka dessert. The...
Compared
MFK Oud Satin Mood vs Grand Soir: Rose Oud or Pure Amber?
Oud Satin Mood (2015) is a rose and oud velvet. Grand Soir (2016) is an amber with no oud and no rose....
Compared
Initio Oud for Greatness vs Side Effect: One Has No Oud
Oud for Greatness (2018) and Side Effect (2016) get cross-sold as siblings. Only one contains oud. Notes, differences and which Initio to...
Compared
LV Imagination vs Afternoon Swim: Which Louis Vuitton Citrus?
Imagination (2021) and Afternoon Swim (2019) share a perfumer and a citrus opening, then split completely. A clear guide to which Louis...
Dupe guide
Best Mancera Dupes UK 2026: 3 Alternatives From £6.99
Mancera 120ml bottles run £63 to £92 in the UK. These 3 Aromara dupes cover Red Tobacco, Roses Vanille and Amore Caffè...
Dupe guide
Best Amouage Dupes UK 2026: 5 Alternatives From £6.99
Amouage bottles run £255 to £390 in the UK. These 5 Aromara dupes cover Guidance, Interlude Man, Purpose 50, Opus XIV Royal...
Compared
YSL Y EDT vs EDP vs Le Parfum (and Where the Elixir Fits)
Four YSL Y fragrances, one perfumer. How the EDT, EDP, Le Parfum and Elixir differ in notes, weight and wear, without the...
Compared
Kilian Love, Don't Be Shy vs Angels' Share: Marshmallow Against Cognac
Love, Don't Be Shy is Calice Becker's marshmallow. Angels' Share is Benoist Lapouza's cognac. How Kilian's two best sellers really differ.
Compared
Coco Mademoiselle EDT vs EDP vs Intense: Three Bottles, Two Polges
Jacques Polge wrote the Coco Mademoiselle EDP and EDT. His son Olivier wrote the Intense. What actually changes between the three Chanels.
Compared
Tom Ford Lost Cherry vs Cherry Smoke: One Perfumer, Two Different Cherries
Louise Turner composed both Tom Ford cherries. Lost Cherry is liqueur-sweet, Cherry Smoke is leather and smoke. The real differences, sourced.
Compared
Tom Ford Tobacco Vanille vs Tobacco Oud: Six Years and One Whiskey Note Apart
Tobacco Vanille and Tobacco Oud share a perfumer, not a personality. Launch years, notes and how to pick between Tom Ford's two...