Amouage bottles cost £255 to £390 in the UK. Aromara makes dupes of five Amouage scents from £6.99, each at a disclosed 35% Extrait, with a written 7+ hour promise and a 60-day money-back guarantee.
Quick verdict: Amouage is one of the best niche houses in the world. Its premium lines even disclose their strength, Guidance 46 is 46% and Purpose 50 is 50%. If you have £300 to spend, buy the original. If you do not, Aromara covers the same scent families at a disclosed 35% Extrait for £40 a bottle. You can test any of them for £6.99 first. Can you tell the difference? You have 60 days to find out.
Amouage vs Aromara: side by side
Prices checked live in August 2026 across UK retailers.
| Amouage original (100ml) | UK price | Aromara dupe | Aromara price |
|---|---|---|---|
| Guidance | £273 to £320 | Direction | £6.99 to £40 |
| Interlude Man | £256 to £320 | Inferno | £6.99 to £40 |
| Purpose 50 | £275 to £436 | Sacred Ember | £6.99 to £40 |
| Opus XIV Royal Tobacco | from £300 | Royal Leaf | £6.99 to £40 |
| Reflection Man | from £312 | Reflection Homme | £6.99 to £40 |
Where Amouage is strong
Credit where it is due. Amouage has made perfume in Oman since 1983 and uses some of the best raw materials in the business. Frankincense from Omani trees, real rose, real oud. The premium Extrait releases put their strength in the name and on the spec sheet. Guidance 46 discloses 46% oil. Purpose 50 discloses 50%. That is stronger than us, and we will not pretend otherwise. The bottles are beautiful. If money is no object, Amouage earns its price.
Where Aromara wins
- Price. £40 for 50ml against £255 to £390 for 100ml. Even at half the bottle size, you pay around a tenth of the price per ml.
- A disclosed number on every scent. Every Aromara spray is 35% Extrait, in writing. Amouage only discloses strength on its top-tier releases. Most UK dupe brands disclose nothing.
- The mechanism. 35% of the liquid is fragrance oil. A typical designer eau de parfum is 15 to 20%. More oil and less alcohol means the scent holds on skin for longer.
- A written 7+ hour promise. If it does not last, that is a refund, not a shrug.
- 60-day money-back guarantee. Wear it for two months. If you can tell the difference and regret it, send it back.
- £6.99 to try. A 5ml spray of any scent. Amouage samples from UK decant sites often cost more.
- Small-batch, made in the UK. Blended and bottled here, not imported white-label stock.
So which should you buy?
Buy Amouage if the bottle, the house and the heritage matter to you and the price does not sting. Buy Aromara if you want the same scent families on your skin all day for the price of a takeaway. The smart first step is the 5ml starter set. Pick five scents for £18 and test them against your memory of the originals. That is the whole dare.
Frequently asked questions
Are Amouage dupes any good?
It depends entirely on oil concentration. A weak dupe of a strong perfume fails in an hour. Aromara's Amouage dupes are 35% Extrait, disclosed in writing, with a 7+ hour wear promise backed by a refund.
What is the best Guidance dupe in the UK?
Direction by Aromara covers the same apple, rose and vanilla scent family as Guidance at 35% Extrait. A 5ml trial is £6.99.
How long do Aromara's Amouage dupes last?
7+ hours is the written guarantee. Many customers report longer, but the promise we put in writing is 7 hours.
Are perfume dupes legal in the UK?
Yes. A scent itself cannot be trademarked. Dupes become illegal only when they copy names, bottles or packaging. Aromara uses its own names and its own bottles. Full explanation in our guide, Are perfume dupes legal in the UK?
Keep reading: see every scent ranked in the strongest perfume dupes in the UK, browse more niche houses in best Initio dupes UK and best Maison Francis Kurkdjian dupes UK, check the full Designer Dupe Index, or go straight to the full collection.
