Compared
Acqua di Gio vs Profumo vs Parfum: One of These Is Discontinued
Acqua di Gio (1996) vs Profumo (2015, discontinued) vs Parfum (2023): what Armani ended, what replaced it, and which one to actually...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Compared
Versace Eros EDT vs EDP vs Parfum: Newer Is Not Stronger
Versace Eros EDT (2012) vs EDP (2020) vs Parfum (2021): the sweet mint original against two darker rewrites. A straight guide to...
Compared
Bleu de Chanel EDT vs EDP vs Parfum: Three Bottles, Two Polges
Bleu de Chanel EDT (2010), EDP (2014) and Parfum (2018) compared: father and son perfumers, one DNA, three weights. Which one to...
Compared
Baccarat Rouge 540 EDP vs Extrait: One Note Changes Everything
Baccarat Rouge 540 EDP (2015) vs Extrait (2017): bitter almond turns the airy saffron cloud creamy and close. Which Kurkdjian version fits...
Compared
Creed Aventus vs Aventus Cologne: The Cologne Is Not a Cologne
Aventus (2010) vs Aventus Cologne (2019): both are eau de parfum strength. The real difference is smoke versus ginger. A plain guide...
Journal
Bvlgari: The Roman Jeweller That Waited 108 Years to Make Perfume
Bvlgari sold jewellery from 1884 and made no perfume until 1992. How a Roman jeweller became a fragrance house.
Journal
Givenchy: The Perfume House Audrey Hepburn Wore First
Audrey Hepburn wore Givenchy's L'Interdit before the public could buy it. How a 1952 couture house became a perfume name.
Journal
Mugler: The Fashion Designer Who Invented the Gourmand Perfume
Mugler's Angel launched in 1992 and founded the gourmand perfume category. How a couturier and Clarins built a fragrance giant.
Journal
Byredo: The Basketball Player Who Built a Billion-Euro Perfume House
Byredo was founded in Stockholm in 2006 by ex-basketball player Ben Gorham. Puig valued it above a billion euros in 2022. The...
Journal
Azzaro: The Paris Fashion House That Became a Men's Fragrance Giant
Azzaro began as a Paris fashion house in 1967. Its 1978 men's scent became a European best-seller. The real story, sourced.
Dupe guide
Best Parfums de Marly Layton Dupe UK: Aromara Chivarly Reviewed (2026)
The best Parfums de Marly Layton dupe in the UK. Aromara Chivarly matches the apple, lavender and vanilla-sandalwood signature at 35% Extrait....
The story
Prada: The Fragrance Story Behind L'Homme and Paradoxe
Prada made luggage for 90 years before its first 2004 perfume. From a 1913 Milan shop to L'Homme and Paradoxe, the real...
The story
Jean Paul Gaultier: The Fragrance Story Behind Le Male's Sailor Bottle
Jean Paul Gaultier's Le Male, the sailor-torso bottle from 1995 by Francis Kurkdjian. The history behind fashion's best-selling scent.
Journal
Lattafa: The Sharjah Perfume House That TikTok Made Famous
Lattafa, the Sharjah house TikTok made famous. Founded 1980, viral in 2022 with Khamrah. The story and what to know before you...
Journal
Arabian Oud: The Riyadh Perfume House Behind Kalemat
Arabian Oud started in a 1982 Riyadh souk and grew to over 1,200 stores. The truth about Kalemat, its famous scent that...
Journal
Matière Première: The Grasse Perfumer Who Grows His Own Flowers
Matière Première's Aurélien Guichard is the only perfumer who grows his own flowers in Grasse. The real story, and the honest bit.
Journal
Lancôme: The French House That Launched With Five Perfumes at Once
Lancome opened in 1935 with five perfumes at the Brussels World's Fair. The story of Armand Petitjean, the rose emblem and La...
Journal
Guerlain: The 1828 Paris House Behind Shalimar and the Guerlinade
Guerlain has made perfume since 1828. The story of Jicky, Shalimar, the Guerlinade accord and the 1994 sale to LVMH.