
Dupe guide
Best Bleu de Chanel Dupe UK: Aromara Bleu Royale Reviewed (2026)
The best Bleu de Chanel dupe in the UK. Aromara Bleu Royale matches the fresh citrus and dry woody-amber signature at Extrait...
aromara journal
Notes broken down, dupes ranked, and straight answers on what actually lasts.

Dupe guide
The best Bleu de Chanel dupe in the UK. Aromara Bleu Royale matches the fresh citrus and dry woody-amber signature at Extrait...

Dupe guide
The smart way to find your signature scent: try five Extrait de Parfum (up to 35%) designer dupes for £24.99, before buying...

Journal
Kayali Boujee Marshmallow is a soft marshmallow skin scent, £110 in the UK. Boujee Mallow is Aromara's Extrait de Parfum (up to...

Dupe guide
Louis Vuitton Imagination is £260. Imaginaire is our £40 take at Extrait de Parfum (up to 35%), same citrus and black tea,...

Journal
How Kayali bottled the warm, coconut-and-vanilla smell of a beach holiday, plus Aromara's Extrait de Parfum (up to 35%) alternative.

Journal
Why every niche house from Tom Ford to Maison Crivelli to Fragrance Du Bois is making cherry-oud now, what makes Rude Cherry...

Journal
How a beauty mogul's pale-green pistachio dessert became one of the most hyped fragrance launches in years, plus Aromara's Extrait de Parfum...

Dupe guide
Six bold, high-impact men's fragrances and the £40 Aromara dupes that match them at Extrait de Parfum (up to 35%), from Aventus...

Journal
Football-ready men's fragrances that last the full 90 plus extra time. The £40 Aromara dupes of Aventus, Invictus, Bleu de Chanel and...

Buyer guide
The best men's summer fragrances in the UK for 2026, plus the £40 Aromara dupes of Acqua di Gio, Bleu de Chanel,...

Journal
Ben Gorham built Bal d'Afrique in 2009 from a photograph and a memory of 1920s Paris. In 2024, Byredo released Absolu, the...

Journal
How Tom Ford took leather out of the rarefied niche world and turned it into a warm, sunlit, high-street hit, plus Aromara's...

Journal
Yves Saint Laurent's Y line is one of the quieter big-house success stories of the last decade. The original Y for men...

Journal
Louis Vuitton's fragrance department is one of the most secretive operations in luxury. The house only re-entered fine perfumery in 2016 after...

Journal
Megamare is one of the strangest commercial successes of the last decade in perfumery. Orto Parisi, the niche house founded by Alessandro...

Journal
Versace Pour Homme Oud Noir launched in 2013 inside a quiet, dark grey bottle that looked nothing like the rest of the...

Journal
Gucci Intense Oud launched in 2018 as part of Alessandro Michele's quiet reformation of the Gucci fragrance line. By that point Michele...

Journal
If Absolute Aphrodisiac is the lift scent, Psychedelic Love is the after-party one. Released in 2019, two years after Initio Parfums Privés...