Journal
Tiziana Terenzi Kirke: The Fruity Cult Bottle With the Starry Cap
How an Italian family of candle-makers bottled one of the most addictive fruity fragrances in niche perfumery, plus Aromara's Extrait de Parfum...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Dupe guide
Is Acqua di Gio Worth £195? We Put It Against Our £40 Dupe
Is Armani Acqua di Gio worth £195? We compared it to Aromara Aqua De Gio, an Extrait de Parfum (up to 35%)...
Dupe guide
Is Versace Eros Worth £120? We Put It Against Our £40 Dupe
Is Versace Eros worth £120? We compared it to Aromara Eros Pour Homme, an Extrait de Parfum (up to 35%) dupe at...
Dupe guide
Is YSL Y Worth £100? We Put It Against Our £40 Dupe
Is YSL Y Eau de Parfum worth £100? We compared it to Aromara Vector Y, an Extrait de Parfum (up to 35%)...
Dupe guide
Is Bleu de Chanel Worth £100? We Put It Against Our £40 Dupe
Is Bleu de Chanel worth £100? We compared it to Aromara Bleu Royale, an Extrait de Parfum (up to 35%) dupe at...
Dupe guide
Is Dior Sauvage Worth £100? We Put It Against Our £40 Dupe
Is Dior Sauvage worth £100? We compared the UK's best-selling men's fragrance to Aromara Savage Essence, an Extrait de Parfum (up to...
Journal
Is Baccarat Rouge 540 Worth £300
aromara
Journal
Is Baccarat Rouge 540 Worth £300? We Compared It to Our £40 Rouge
We get this question a lot. Is Baccarat Rouge 540 actually worth £300? We're an Aromara fragrance brand with a BR540-inspired fragrance...
Journal
Parfums de Marly Layton: What It Smells Like, the UK Price, and the £40 Alternative
Parfums de Marly Layton smells of apple, lavender and creamy vanilla, and it is £270 in the UK. Chivarly is Aromara's Extrait...
Journal
Maison Francis Kurkdjian Amyris Homme: The Sustainable Sandalwood Secret
How Francis Kurkdjian built an underrated woody gem around a sustainable wood almost no one has heard of, plus Aromara's Extrait de...
Journal
Maison Francis Kurkdjian Oud Satin Mood: A Rose Wrapped in Velvet
How the perfumer behind Baccarat Rouge 540 created a plush, velvety rose-oud that feels like being wrapped in something expensive, plus Aromara's...
Journal
Initio Musk Therapy: The Clean Skin Scent That Went Viral
How Initio's clean, radiant white musk escaped the niche bubble and became a viral skin-scent sensation, plus Aromara's Extrait de Parfum (up...
Journal
Initio Rehab: The Addictive Lavender Everyone Talks About
How a niche house built on the science of attraction made a smooth, addictive modern lavender, plus Aromara's Extrait de Parfum (up...
Journal
Initio Side Effect: What It Smells Like, the Price, and the £40 Alternative
What Initio Side Effect smells like, what it costs in the UK now, and Euphoria, our Extrait de Parfum (up to 35%)...
Journal
Kayali Candy Rock Sugar: Pure Sweet-Shop Nostalgia
How Kayali turned the smell of a British sweet shop into an unapologetically joyful gourmand, plus Aromara's Extrait de Parfum (up to...
Journal
Kayali Eden Sparkling Lychee: The Fizzy Floral Hit
How Kayali bottled the fizzy lift of a sparkling drink as a pretty, wearable fruity-floral, plus Aromara's Extrait de Parfum (up to...
Dupe guide
Best Acqua di Gio Dupe UK: Aromara Aqua De Gio Reviewed (2026)
The best Armani Acqua di Gio dupe in the UK. Aromara Aqua De Gio matches the salty citrus and marine signature at...
Dupe guide
Best Fleur Narcotique Dupe UK: Aromara Fleur Narco Reviewed (2026)
The best Ex Nihilo Fleur Narcotique dupe in the UK. Aromara Fleur Narco matches the peach, peony and white musk signature at...
Dupe guide
Best Coco Mademoiselle Dupe UK: Aromara KOKO Reviewed (2026)
The best Chanel Coco Mademoiselle dupe in the UK. Aromara KOKO matches the orange, rose and patchouli signature at Extrait de Parfum...