Journal
Versace Eros: The Greek God of the Nightclub
How Versace built a sweet, fresh powerhouse around the Greek god of desire and made it the unofficial uniform of the Saturday...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Journal
Armani Acqua di Gio: The Aquatic That Defined a Generation
How a holiday on a volcanic Mediterranean island became the best-selling men's aquatic of the last thirty years, plus Aromara's 35% extrait...
Journal
Lancôme La Vie Est Belle: France's Best-Selling Bottle of Happiness
How a dream team of three perfumers spent three years and 5,000 attempts building the iris-praline gourmand that became one of the...
Journal
Armani Sì: The Quiet Power of a Modern Chypre
How Armani took perfumery's most austere old structure, the chypre, and made it soft, modern and best-selling, plus Aromara's 35% extrait alternative.
Journal
Dior J'adore: The Golden Standard of Modern Femininity
How Dior set out to bottle the scent of a new millennium and ended up with one of the best-selling feminine fragrances...
Journal
Le Labo Santal 33: How a Brooklyn Brand Made the World Smell the Same
How a hand-labelled Brooklyn candle became the most recognisable wood scent of the decade, the smell of every boutique hotel and flat...
The story
Second Wife: The Story Behind Britain's Most Intriguing Perfume
It has never had a billboard, yet Second Wife is one of the most talked-about scents in Britain. The story behind the...
Journal
Tom Ford Oud Wood: The Fragrance That Taught the West to Love Oud
How Tom Ford Oud Wood took a note the West was afraid of and made it the most fashionable ingredient in modern...
Buyer guide
Christmas Perfume Gifts UK 2026
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Buyer guide
Best Christmas Perfume Gifts UK 2026: Our Top Picks for Every Budget
Christmas fragrance gifting should be joyful, not stressful. But walk into any department store in November and the combination of wall-to-wall gift...
Dupe guide
Oud for Greatness Dupe UK: Is Oud Elite Worth It?
Initio Oud for Greatness is a fragrance that has built a reputation on the back of its sheer audacity. It's loud. It...
Buyer guide
Best Autumn and Winter Perfumes UK 2026: Warm Scents We Love
There's something satisfying about changing your fragrance with the seasons. The fresh citrusy scents of summer have had their moment. Now it's...
Compared
Kilian Love Don't Be Shy vs Aromara Delight: Full Honest Review
We've done a lot of comparison tests. This one might be our favourite. Kilian Love, Don't Be Shy is one of the...
Buyer guide
Perfume Gift Sets UK Under £50
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Buyer guide
Best Perfume Gift Sets UK Under £50, For Him and Her
Perfume is consistently one of the best-received gifts you can give. It's personal, it's luxurious, it's something people genuinely use and appreciate....
Dupe guide
Black Opium Dupe UK - Our Eclipse vs the Original YSL
YSL Black Opium has been one of the biggest selling fragrances in the UK for over a decade now. It has a...
Journal
Halal Perfumes in the UK: What to Look For and Where to Buy
Finding alcohol-free perfume in the UK is harder than it should be. Walk into any department store and you will find hundreds...
Dupe guide
Don't Be Shy Dupe UK: Is Delight by Aromara Worth It?
Kilian Love, Don't Be Shy is a fragrance people genuinely lose their minds over. The first time most people try it they...
Journal
Tom Ford Tobacco Vanille: The Scent That Made Niche Mainstream
The real story behind Tom Ford Tobacco Vanille, from the 2007 Private Blend gamble to the cocoa-and-tobacco accord everyone now recognises, plus...
Journal
Kilian Love, Don't Be Shy: The Marshmallow That Started a Movement
The story of Kilian Love, Don't Be Shy: cognac heir Kilian Hennessy, master perfumer Calice Becker, and the marshmallow-and-orange-blossom gourmand that redefined...