Some gourmands shout. Kayali's Boujee Marshmallow does the opposite. It is a soft, cosy marshmallow that sits close to the skin, the sort of scent people lean in to catch rather than notice across a room. In the UK it is £110 for 100ml (checked September 2026). Our Boujee Mallow chases the same warm, sweet skin-scent at 35% Extrait for £40, and it is built to actually last.
Here is the short version before the story. Boujee Mallow, our take on Yum Boujee Marshmallow by Kayali. 35% Extrait, 7+ hours guaranteed, 60-day money-back. Try the 5ml for £6.99, or the 50ml at £40 (buy any 2, get 1 free).
The soft side of a sweet brand
Kayali was founded in 2018 by Mona Kattan of Huda Beauty, and it is best known for big, fun gourmands. Boujee Marshmallow, layering number 81, shows the gentle side. It aims for soft, creamy warmth rather than a sugar rush, the smell of marshmallow without the sticky edge, made to sit close and flatter. The nose behind it is Gabriela Chelariu.
Marshmallow, strawberry and musk
The blend is sweet but light. Kayali lists fluffy pink marshmallow and strawberry up top, coconut, freesia and orange flower through the heart, then whipped vanilla and pink musk in the base. There is nothing sharp here. It is all softness, a scent built to comfort rather than impress, and that restraint is the whole point.
What it actually smells like
Soft marshmallow and vanilla with a fruity lift and a musky warmth. It is a true skin scent: gentle, cosy and close. It leans feminine but wears unisex, and it fits almost any setting. It sits near the skin by design, so it does not fill a room the way a stronger gourmand would.
The £110 catch
Boujee Marshmallow is £110 for 100ml on Kayali's own UK site, £80 for 50ml (checked September 2026). For the money you get a lovely soft gourmand and the Kayali name. The one common gripe is longevity. As a deliberately soft skin scent, some wearers wish it carried further, which is the exact thing a higher concentration fixes.
Boujee Mallow next to the original
| Feature | Kayali Boujee Marshmallow | Boujee Mallow by Aromara |
|---|---|---|
| Price | £110 for 100ml (checked Sep 2026) | £40 for 50ml, £6.99 for 5ml |
| Concentration | Eau de Parfum | 35% Extrait |
| Wear time | Soft skin scent, no guarantee | 7+ hours, guaranteed |
| If you do not love it | Kayali returns policy | 60-day money-back, even opened |
Where marshmallow really sits in our sales
Sweet gourmands are the loudest trend of 2026, so here is what UK buyers actually pick. Across our gourmand range, all £40 and all 35% Extrait, ranked by sales over the last 90 days: our Matiere Premiere Vanilla Powder take (Vanilla Dust) 92 bottles, our Tom Ford Tobacco Vanille take (Tobacco Vanilla) 26, our Armani take (Intensely Yours) 21, our Boujee Marshmallow take (Boujee Mallow) 10. Clean vanilla outsells marshmallow by around nine to one at the same price and strength. Boujee Mallow is newer and rated 5 out of 5 so far, from two reviews, so expect that to move. No rival can put that number in front of you, because no rival makes and sells all four.
Where Boujee Mallow comes in
No pretending about what this is. Boujee Mallow is our interpretation of that soft-marshmallow character, not a counterfeit and not a Kayali product. It carries no branding. It chases the part that matters, the marshmallow and vanilla warmth with a musky, second-skin finish.
Concentration is the reason to try ours. The original is a soft skin scent by design, and some wish it lasted longer. Boujee Mallow is built at 35% Extrait, roughly double a standard eau de parfum, so the warmth holds for seven hours or more. It is £6.99 for a 5ml to test, against £110 for the original, and we put the wear time in writing with a 60-day refund if it does not last.
Our guide to extrait de parfum explains why a soft scent can finally last, and the best honey and vanilla dupes shows the rest of our sweet range. Ready to buy rather than read? See our best Kayali Boujee Marshmallow dupe guide. If you want more sugar, our Candy Rock is another to try.
Frequently asked questions
How much is Kayali Boujee Marshmallow in the UK?
It is £110 for 100ml and £80 for 50ml on Kayali's own UK site (checked September 2026). Boujee Mallow, our take, is £40 for a 50ml Extrait or £6.99 for a 5ml sampler.
Who makes Kayali Boujee Marshmallow?
It is part of the Yum range from Kayali, the house founded in 2018 by Mona Kattan of Huda Beauty. The nose is Gabriela Chelariu, and the 81 is part of Kayali's layering system.
What does Boujee Marshmallow smell like?
A soft, cosy marshmallow skin scent: fluffy marshmallow and strawberry, a heart of coconut and freesia, and a base of whipped vanilla and pink musk. Comforting and close to the skin.
Does Boujee Mallow last longer than the original?
That is the aim. At 35% Extrait it is built to hold for 7+ hours, guaranteed, where the original is a soft skin scent that some find fades. If ours does not last, you get a refund.
Is Aromara's Boujee Mallow the same as Kayali?
No. It is an independent composition inspired by the same character, built at 35% Extrait and sold at a fraction of the price. It is not affiliated with Kayali.
Browsing the whole house? See the best Kayali dupes in the UK.
Aromara is an independent UK fragrance house. Our fragrances are original compositions inspired by the character of well-known designer scents. We are not affiliated with Kayali, and all trademarks belong to their respective owners. Every Aromara spray is made in the UK at 35% extrait concentration, with a 7+ hour longevity guarantee and a 60-day money-back promise.
