Dupe guide
Noir de Noir Dupe UK: Aromara Rose Noir
Tom Ford Noir de Noir costs around 222 pounds. Aromara Rose Noir rebuilds that dark rose, truffle and oud at 35% Extrait,...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Journal
Gissah Mavro: Citrus, Praline and Woody Warmth
How Gissah's 2024 fresh-sweet woody confirmed the Arabian house as a modern force, plus Aromara's 35% extrait alternative.
Journal
Gissah La Luna: Fruit, Cotton Candy and a Wisp of Incense
How Gissah turned a fruity gourmand into something stranger and more interesting by threading incense through the sugar, plus Aromara's 35% extrait...
Journal
Gissah Hudson Valley: Saffron, Blackcurrant and Sweet Amber
How Gissah bottled the most adored sweet-amber accord of the decade at a fraction of niche prices, plus Aromara's 35% extrait alternative.
Dupe guide
Herod Dupe UK: Aromara Monarch
Parfums de Marly Herod costs around 190 pounds. Aromara Monarch rebuilds that warm tobacco, vanilla and cinnamon at 35% Extrait, guaranteed to...
Dupe guide
Bergamote 22 Dupe UK: Aromara Citrine
Le Labo Bergamote 22 costs around 160 pounds. Aromara Citrine rebuilds that bright bergamot and clean musk at 35% Extrait, so it...
Journal
Roja Elysium: The Fresh Citrus That Justified the Hype
How a several-hundred-pound citrus from Britain's professor of perfume became one of the most coveted fresh fragrances of the modern era, plus...
Journal
Roja Amber Aoud: The Professor of Perfume's Masterpiece
How Britain's self-styled professor of perfume built one of the most lavish rose-ouds in modern perfumery, plus Aromara's 35% extrait alternative.
Journal
Maison Crivelli Oud Stallion: Raw Oud With a Gallop
How a memory of oud wood at the horse races became one of the most accomplished leather-oud fragrances in modern niche perfumery,...
Journal
Maison Crivelli Hibiscus Mahajad: A Fragrance Built on a Flower
How Maison Crivelli built a whole fragrance around hibiscus, a flower almost no one else has bottled, plus Aromara's 35% extrait alternative.
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Maison Crivelli Oud Maracuja: The Passionfruit Oud Phenomenon
How a French house built on personal memory paired bright passionfruit with dark oud and created one of the most complimented fragrances...
Journal
BDK Rouge Smoking: The Cherry That Wears a Tuxedo
How a Paris house did something genuinely new with cherry, wrapping it in almond and powder and naming it after a tuxedo,...
Journal
Amouage Interlude Man: Controlled Chaos in a Bottle
How Amouage built the smoky-incense powerhouse that enthusiasts nicknamed the Blue Beast, plus Aromara's 35% extrait alternative.
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Montale Arabians Tonka: The Tonka Bomb From Paris
How a French house built on Middle Eastern style created a sweet, oud-soaked tonka bomb that became one of its most loved...
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Penhaligon's Halfeti: The Rare Rose of the Euphrates
How a near-black rose from a Turkish village on the Euphrates inspired one of the great modern rose-ouds from a historic British...
Journal
Dior Vanilla Diorama: A Boozy Vanilla Built Like a Dessert
How Dior recreated Christian Dior's own lost dessert as one of the warmest, booziest vanillas in modern luxury perfumery, plus Aromara's 35%...
Journal
Dior Rouge Trafalgar: A Burst of Red Fruit
How Dior's own house perfumer turned the simple pleasure of red fruit into a couture-polished fragrance, plus Aromara's 35% extrait alternative.
Journal
Dior Oud Ispahan: A Rose and Oud Fit for a Palace
How Dior's prestige collection made oud regal, with a Persian-rose richness wrapped in the most precious wood in perfumery, plus Aromara's 35%...