Journal
Jo Malone Pomegranate Noir: The British Dinner-Party Staple
How Jo Malone's darkest, most grown-up scent became a fixture of a certain kind of British home for two decades, plus Aromara's...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Journal
Mancera Amore Caffè: Coffee, Caramel and a Roman Café
How Mancera captured the cosy pleasure of a sweet Italian coffee and made it genuinely wearable, plus Aromara's 35% extrait alternative.
Journal
Mancera Rose Vanille: Rose and Vanilla, the Easy Way
How Montale's sister house turned the simplest of pairings, rose and vanilla, into one of the most quietly beloved sweet fragrances around,...
Dupe guide
Black Sea Dupe UK: Aromara Black Tide
Lorenzo Pazzaglia's Black Sea is a salty marine scent with dark ambergris. Aromara Black Tide rebuilds it at 35% Extrait, guaranteed to...
Dupe guide
Sun-gria Dupe UK: Aromara Sangria Sol
Lorenzo Pazzaglia's Sun-gria is a glass of spiced red wine and berries. Aromara Sangria Sol rebuilds it at 35% Extrait, guaranteed to...
Dupe guide
Speachless Dupe UK: Aromara Spritz
Lorenzo Pazzaglia's Speachless is a fresh green cocktail of lime, green tea, apple and peach. Aromara Spritz rebuilds it at 35% Extrait...
Dupe guide
Phlur Beach Skin Dupe UK: Aromara Salt Skin
Phlur Beach Skin is a TikTok favourite, but the light mist fades fast. Aromara Salt Skin keeps that sea salt and coconut...
Dupe guide
Miami Nectar Dupe UK: Aromara Tropic Nectar
Ellis Brooklyn Miami Nectar is a pina colada in a bottle. Aromara Tropic Nectar rebuilds that pineapple, coconut and creamy vanilla at...
Dupe guide
Ultra Male Dupe UK: Aromara Ultra Blue
Jean Paul Gaultier's Ultra Male is a nightclub legend. Aromara Ultra Blue rebuilds that sweet pear, lavender and vanilla at 35% Extrait,...
Dupe guide
Coffee Passion Dupe UK: Aromara Mocha Noir
Coffee Passion by Lorenzo Pazzaglia costs around 150 pounds. Aromara Mocha Noir rebuilds that espresso, chocolate and coconut gourmand at 35% Extrait,...
Journal
Mancera Red Tobacco: Spice, Smoke and Serious Projection
How Mancera built a near-legendary spicy-tobacco projection monster with a devoted following, plus Aromara's 35% extrait alternative.
Journal
Nasomatto Black Afgano: The Darkest Cult Fragrance of Them All
How a maverick perfumer spent six years creating one of the most notorious, uncompromisingly dark cult fragrances ever made, plus Aromara's 35%...
Journal
Tiziana Terenzi Kirke: The Fruity Cult Bottle With the Starry Cap
How an Italian family of candle-makers bottled one of the most addictive fruity fragrances in niche perfumery, plus Aromara's 35% extrait alternative.
Journal
Parfums de Marly Layton: The Apple-and-Vanilla Crowd-Pleaser
How Parfums de Marly built the great all-rounder, a smart, warm, apple-and-vanilla fragrance almost nobody dislikes, plus Aromara's 35% extrait alternative.
Journal
Maison Francis Kurkdjian Amyris Homme: The Sustainable Sandalwood Secret
How Francis Kurkdjian built an underrated woody gem around a sustainable wood almost no one has heard of, plus Aromara's 35% extrait...
Journal
Maison Francis Kurkdjian Oud Satin Mood: A Rose Wrapped in Velvet
How the perfumer behind Baccarat Rouge 540 created a plush, velvety rose-oud that feels like being wrapped in something expensive, plus Aromara's...
Journal
Initio Musk Therapy: The Clean Skin Scent That Went Viral
How Initio's clean, radiant white musk escaped the niche bubble and became a viral skin-scent sensation, plus Aromara's 35% extrait alternative.
Journal
Initio Rehab: The Addictive Lavender Everyone Talks About
How a niche house built on the science of attraction made a smooth, addictive modern lavender, plus Aromara's 35% extrait alternative.