aromara journal

Fragrance, explained

Notes broken down, dupes ranked, and straight answers on what actually lasts.

What Is Lemon in Fragrance?
Eros Pour Homme 35% Extrait perfume by Aromara, inspired by Versace Eros. Mint, lemon, green apple, tonka, vanilla, cedar, vetiver. UK-made dupe, 7+ hour wear.

The note

What Is Lemon in Fragrance?

Lemon oil is 60 to 80% limonene, yet citral at 2 to 5% carries the lemon smell. The chemistry, why citrus fades...

26 Aug 2026 1 min read

What Is Peach in Perfume?
Kirky 35% Extrait perfume by Aromara, inspired by Tiziana Terenzi Kirke. Peach, passion fruit, lychee, jasmine, vanilla, caramel. UK-made dupe, 7+ hour wear.

The note

What Is Peach in Perfume?

Peach in perfume comes from gamma-undecalactone, sold for a century as Aldehyde C-14. The misnamed molecule, Mitsouko, Kirke, and what to wear.

26 Aug 2026 1 min read

What Is Caramel in Fragrance?
Bianco 35% Extrait perfume by Aromara, inspired by Giardini di Toscana Bianco Latte. Caramel, milk, vanilla, sugar, white musk, amber. UK-made dupe, 7+ hour wear.

The note

What Is Caramel in Fragrance?

The caramel note explained: ethyl maltol, the Angel effect, Bianco Latte, and why good caramel scents smell warm rather than flat candy.

26 Aug 2026 1 min read

What Is Marshmallow in Perfume?
Boujee Mallow 35% Extrait perfume by Aromara, inspired by Kayali Yum Boujee Marshmallow. Marshmallow, vanilla, caramel, white florals, musk. UK-made dupe, 7+ hour wear.

The note

What Is Marshmallow in Perfume?

Marshmallow in perfume is a built accord, not a plant extract. The chemistry behind the note, the two scents that made it...

26 Aug 2026 1 min read

What Is Mint in Fragrance? The Note That Lies to Your Skin
L'homme Elixr 35% Extrait perfume by Aromara, inspired by Jean Paul Gaultier Le Male Elixir. Mint, bergamot, lavender, cinnamon, amber, vanilla, tonka bean. UK-made dupe, 7+ hour wear.

The note

What Is Mint in Fragrance? The Note That Lies to Your Skin

Mint in fragrance, explained: how menthol tricks your cold receptors, where natural menthol is farmed, and the 1995 formula that made mint...

25 Aug 2026 1 min read

What Is Sea Salt in Perfume?
Tideline 35% Extrait perfume by Aromara, inspired by Jo Malone Wood Sage & Sea Salt. Grapefruit, sea salt, sage, ambrette, driftwood, red algae. UK-made dupe, 7+ hour wear.

The note

What Is Sea Salt in Perfume?

Salt has no smell. Sodium chloride cannot evaporate, so every salty perfume is a built effect. How the trick works, and our...

22 Aug 2026 1 min read

What Is Apple in Perfume?
Eden Crisp Apple 35% Extrait perfume by Aromara, inspired by Kayali Eden Juicy Apple. Green apple, jasmine, white florals, clean musk. UK-made dupe, 7+ hour wear.

The note

What Is Apple in Perfume?

There is no apple oil to press. The Givaudan molecule that fakes the crunch, two big apple releases from 2021, and our...

22 Aug 2026 1 min read

What Is Myrrh in Fragrance?
Myrrh and Amber 35% Extrait perfume by Aromara, inspired by Jo Malone Myrrh and Tonka. Myrrh, tonka bean, benzoin, amber, soft musk. UK-made dupe, 7+ hour wear.

The note

What Is Myrrh in Fragrance?

Myrrh is named for its bitter taste, not its smell. The tree behind the resin, the 1996 painkiller study, and the Jo...

22 Aug 2026 1 min read

What Is Lychee in Perfume?
Rose Elegance 35% Extrait perfume by Aromara, inspired by Parfums de Marly Delina. Rhubarb, bergamot, lychee, Turkish rose, peony, vanilla, musk. UK-made dupe, 7+ hour wear.

The note

What Is Lychee in Perfume?

Lychee shares its signature molecule with roses. The chemistry behind the note, the Delina effect, and our 35% Extrait lychee dupes.

22 Aug 2026 1 min read