The note
What Is Oud? The Wounded Tree Behind Fragrance's Most Expensive Note
Oud, explained simply: how agarwood forms, why it costs more than gold, what it actually smells like, and why almost every designer...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Dupe guide
Is Lorenzo Pazzaglia Summer Hammer Worth £135? We Put It Against Our £40 Dupe
Is Lorenzo Pazzaglia Summer Hammer worth £135? We compared the viral mango pina colada Extrait to Aromara Summer Slam, a 35% Extrait...
Dupe guide
Is Born to Stand Out Oud Candy Worth £260? We Put It Against Our £40 Dupe
Is Born to Stand Out Oud Candy worth around £260? We compared the viral gourmand oud to Aromara Candy Oud, a 35%...
Dupe guide
Aromara vs Aramic
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Dupe guide
Aromara vs Aramic: Which UK Perfume Dupe Should You Buy? (2026)
Aromara vs Aramic, compared honestly. Both are UK-made and Parfum strength, but Aramic discloses no percentage, estimates 6 to 8 hours, and...
Dupe guide
Aromara vs Scent Reserve
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Dupe guide
Aromara vs The Scent Reserve: Which UK Perfume Dupe Is Stronger? (2026)
Aromara vs The Scent Reserve, compared honestly. Scent Reserve sells 3x100ml Eau de Parfum for £29.91 with free returns, but discloses no...
Dupe guide
Aromara vs Jubilee Scents
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Dupe guide
Aromara vs Jubilee Scents: Which UK Perfume Dupe Should You Buy? (2026)
Aromara vs Jubilee Scents, compared honestly. Jubilee is an Edinburgh brand with very low prices (3x100ml £49.99) but no disclosed concentration and...
Dupe guide
Aromara vs Blossom Perfumery
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Dupe guide
Aromara vs Blossom Perfumery: Which UK Perfume Dupe Should You Buy? (2026)
Aromara vs Blossom Perfumery, compared honestly. Blossom discloses 20% oil Eau de Parfum across 180+ scents from £2.99 with a 30-day guarantee....
Dupe guide
Aromara vs Myauroma
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Dupe guide
Aromara vs Myauroma: Which UK Perfume Dupe Is Stronger? (2026)
Aromara vs Myauroma, compared honestly. Myauroma sells three 100ml Eau de Parfums (15 to 20% oil) for under £20, unbeatable on price...
Dupe guide
Aromara vs Rebel Aromas
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Dupe guide
Aromara vs Rebel Aromas: Which UK Perfume Dupe Is Stronger? (2026)
Aromara vs Rebel Aromas, compared honestly. Aromara discloses 35% Extrait with a 7+ hour promise and 60-day money-back. Rebel Aromas discloses 25%...
Journal
Gissah Mavro: Citrus, Praline and Woody Warmth
How Gissah's 2024 fresh-sweet woody confirmed the Arabian house as a modern force, plus Aromara's 35% extrait alternative.
Journal
Gissah La Luna: Fruit, Cotton Candy and a Wisp of Incense
How Gissah turned a fruity gourmand into something stranger and more interesting by threading incense through the sugar, plus Aromara's 35% extrait...
Journal
Gissah Hudson Valley: Saffron, Blackcurrant and Sweet Amber
How Gissah bottled the most adored sweet-amber accord of the decade at a fraction of niche prices, plus Aromara's 35% extrait alternative.
Dupe guide
Herod Dupe UK: Aromara Monarch
Parfums de Marly Herod costs around 190 pounds. Aromara Monarch rebuilds that warm tobacco, vanilla and cinnamon at 35% Extrait, guaranteed to...
Dupe guide
Bergamote 22 Dupe UK: Aromara Citrine
Le Labo Bergamote 22 costs around 160 pounds. Aromara Citrine rebuilds that bright bergamot and clean musk at 35% Extrait, so it...
Journal
Roja Elysium: The Fresh Citrus That Justified the Hype
How a several-hundred-pound citrus from Britain's professor of perfume became one of the most coveted fresh fragrances of the modern era, plus...
Journal
Roja Amber Aoud: The Professor of Perfume's Masterpiece
How Britain's self-styled professor of perfume built one of the most lavish rose-ouds in modern perfumery, plus Aromara's 35% extrait alternative.
Journal
Maison Crivelli Oud Stallion: Raw Oud With a Gallop
How a memory of oud wood at the horse races became one of the most accomplished leather-oud fragrances in modern niche perfumery,...
Dupe guide
Aromara vs Mister Fragrance
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Dupe guide
Aromara vs Mister Fragrance: Which UK Perfume Dupe Should You Buy? (2026)
An honest 2026 comparison of Aromara vs Mister Fragrance. Both are UK-made, oil-rich dupe brands. Aromara discloses 35% Extrait with a 60-day...