The story
Giorgio Armani: The Fragrance Story Behind Acqua di Gio
Giorgio Armani died in 2025 owning every share of his house. But L'Oreal has made Acqua di Gio since 1996. What you...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Journal
Maison Crivelli: The Fragrance House That Puts Passion Fruit Next to Oud
Maison Crivelli was only founded in 2018, and its founder is not a perfumer. The young French house that puts passion fruit...
Journal
Maison Francis Kurkdjian: The Perfume House Behind Baccarat Rouge 540
Baccarat Rouge 540 was made for a crystal firm's 250th birthday. Francis Kurkdjian co-founded his house in 2009. The full story.
Journal
Kayali: The Fragrance House Mona Kattan Built on Vanilla
Kayali means my imagination in Arabic. Mona and Huda Kattan founded it in Dubai in 2018, and Mona took it independent in...
The story
Chanel: The Fragrance Story Behind No. 5 and Bleu de Chanel
Chanel No. 5 launched in 1921, picked from a row of numbered vials. Bleu de Chanel and Coco Mademoiselle came later. The...
Journal
Louis Vuitton: How a Trunk-Maker Became a Fragrance House
Louis Vuitton sold perfume in 1927, then quit for nearly 90 years. It returned in 2016 with perfumer Jacques Cavallier Belletrud. The...
Journal
By Kilian: The Cognac Heir Who Built a Fragrance House
Kilian Hennessy came from a cognac dynasty and founded his perfume house in 2007. Estee Lauder bought it in 2016. The story,...
Dupe guide
Aventus for Her Dupe UK: Aromara Eventa
Creed Aventus for Her costs around 325 pounds. Aromara Eventa rebuilds that green apple, rose and musky amber at Extrait de Parfum...
Dupe guide
Lady Million Dupe UK: Aromara Milady
Paco Rabanne Lady Million runs around 95 pounds. Aromara Milady rebuilds that golden floral of bitter orange, jasmine and honey at Extrait...
Dupe guide
Soie Malaquais Dupe UK: Aromara Silk Quay
Dries Van Noten Soie Malaquais costs around 290 pounds. Aromara Silk Quay rebuilds that silky rose, chestnut and cacao at Extrait de...
Dupe guide
Pacific Rock Flower Dupe UK: Aromara Rock Bloom
Goldfield & Banks Pacific Rock Flower costs around 155 pounds. Aromara Rock Bloom rebuilds that sea salt, coastal floral and sandalwood at...
Dupe guide
Ingenious Ginger Dupe UK: Aromara Wild Ginger
Goldfield & Banks Ingenious Ginger costs around 155 pounds. Aromara Wild Ginger rebuilds that sparkling ginger, citrus and vanilla at Extrait de...
Dupe guide
Athenais Dupe UK (2026): Aromara Athena, £40 vs £243
Aromara Athena is our take on Parfums de Marly Athenais: £40 for 50ml vs £243 for 75ml. Extrait de Parfum, up to...
Dupe guide
Noir de Noir Dupe UK: Aromara Rose Noir
Tom Ford Noir de Noir costs around 222 pounds. Aromara Rose Noir rebuilds that dark rose, truffle and oud at Extrait de...
Journal
Christian Dior: The Fashion House That Named Its First Perfume After a Resistance Fighter
Dior's first perfume, Miss Dior (1947), was named after Christian's sister Catherine, a Resistance fighter who survived a Nazi camp.
Journal
Tom Ford: How a Fashion Designer Built a Fragrance Empire
Tom Ford the fragrance house is under twenty years old. The 2005 founding, Black Orchid, Private Blend, and the 2.8 billion dollar...
Compared
Cambodian vs Indian Oud: Sweet Fruit or Barnyard Funk?
Two ouds from the same kind of tree smell nothing alike. How Cambodian and Indian oud split, and which one suits you.
The note
What Is Tobacco in Fragrance? Why It Smells Like Honey and Hay, Not Cigarettes
The tobacco note in perfume never smells of smoke. What tobacco absolute really is, why it reads sweet, and where to wear...