Dupe guide
Best Tom Ford Dupe UK 2026: The £40 Versions of 11 Private Blends
Tom Ford is the most-duped luxury house in Britain. Here are the best Tom Ford dupes in the UK at 35% Extrait,...
aromara journal
Fragrance, explained
Notes broken down, dupes ranked, and straight answers on what actually lasts.
Dupe guide
Best Bleu de Chanel Dupe UK: Aromara Bleu Royale Reviewed (2026)
The best Bleu de Chanel dupe in the UK. Aromara Bleu Royale matches the fresh citrus and dry woody-amber signature at 35%...
Dupe guide
Perfume Sample Set UK: Try 5 Designer Dupes for £18 Before You Commit (2026)
The smart way to find your signature scent: try five 35% Extrait designer dupes for £18 before buying a full bottle. How...
Journal
Kayali Boujee Marshmallow: The Cosy Skin Scent
How Kayali made a soft, cosy marshmallow skin scent that flatters rather than shouts, plus Aromara's 35% extrait alternative.
Dupe guide
Best Louis Vuitton Imagination Dupe UK: Aromara Imaginaire Reviewed (2026)
The best Louis Vuitton Imagination dupe in the UK. Aromara Imaginaire matches the citrus, black tea and ambroxan signature at 35% Extrait....
Journal
Kayali Vanilla Coco: Coconut, Vanilla and Holiday Skin
How Kayali bottled the warm, coconut-and-vanilla smell of a beach holiday, plus Aromara's 35% extrait alternative.
Journal
The Cherry-Oud Wave: From Tom Ford to Fragrance Du Bois (and How to Wear It for £40)
Why every niche house from Tom Ford to Maison Crivelli to Fragrance Du Bois is making cherry-oud now, what makes Rude Cherry...
Journal
Kayali Pistachio Gelato: Mona Kattan's Viral Dessert
How a beauty mogul's pale-green pistachio dessert became one of the most hyped fragrance launches in years, plus Aromara's 35% extrait alternative.
Dupe guide
Smell Like a Champion: 6 Powerhouse Men's Fragrances and Their £40 Dupes
Six bold, high-impact men's fragrances and the £40 Aromara dupes that match them at 35% Extrait, from Aventus to Oud for Greatness.
Journal
What Fragrance to Wear for the World Cup 2026 (Scents That Last the Full 90)
Football-ready men's fragrances that last the full 90 plus extra time. The £40 Aromara dupes of Aventus, Invictus, Bleu de Chanel and...
Buyer guide
Best Men's Summer Fragrances UK 2026: 8 Scents That Last 7+ Hours
The best men's summer fragrances in the UK for 2026, plus the £40 Aromara dupes of Acqua di Gio, Bleu de Chanel,...
Journal
Bal d'Afrique Absolu: how Byredo turned a Scandi cult fragrance into a gourmand-resin animal
Ben Gorham built Bal d'Afrique in 2009 from a photograph and a memory of 1920s Paris. In 2024, Byredo released Absolu, the...
Journal
Tom Ford Ombre Leather: Desert Leather, Bottled
How Tom Ford took leather out of the rarefied niche world and turned it into a warm, sunlit, high-street hit, plus Aromara's...
Journal
YSL Y Eau de Parfum: The Modern Fresh Fougere That Replaced Sauvage
Yves Saint Laurent's Y line is one of the quieter big-house success stories of the last decade. The original Y for men...
Journal
Louis Vuitton Symphony Les Extraits: A 1,000ml Bottle and the Citrus That Earned It
Louis Vuitton's fragrance department is one of the most secretive operations in luxury. The house only re-entered fine perfumery in 2016 after...
Journal
Orto Parisi Megamare: The Cult Salt-Water Scent That Smells Like the Coast
Megamare is one of the strangest commercial successes of the last decade in perfumery. Orto Parisi, the niche house founded by Alessandro...
Journal
Versace Pour Homme Oud Noir: The Quiet Spicy-Oud That Earned Its Decade
Versace Pour Homme Oud Noir launched in 2013 inside a quiet, dark grey bottle that looked nothing like the rest of the...
Journal
Gucci Intense Oud: The Florentine House's Rose-and-Oud Statement
Gucci Intense Oud launched in 2018 as part of Alessandro Michele's quiet reformation of the Gucci fragrance line. By that point Michele...