Xerjoff Erba Pura costs £205 for 100ml or £140 for 50ml at Harrods. It is an Eau de Parfum. Here is the 35% Extrait version for £40.
Our pick: Aromara Pure Radiance. The same bright citrus, juicy fruit and warm amber-vanilla shape, built at a disclosed 35% Extrait. £40 for 50ml. 7+ hours guaranteed. 60 days to decide.
Quick verdict: Erba Pura is one of the most complimented scents in niche perfume, and it is easy to wear anywhere. But £140 buys you 50ml of EDP. Pure Radiance is a strength category higher at 35% Extrait, rated 4.9 out of 5 by 24 buyers (one of the highest scores in our range), for £40.
Erba Pura vs Aromara Pure Radiance: side by side
| Xerjoff Erba Pura | Aromara Pure Radiance | |
|---|---|---|
| Price | £140 for 50ml, £205 for 100ml (Harrods) | £40 for 50ml |
| Concentration | Eau de Parfum, no % published | Extrait, 35% published |
| Opening | Sicilian orange, lemon, Calabrian bergamot | Bergamot, lavender, lemon |
| Heart | Fruity accord | Honey, cinnamon, jasmine |
| Base | Amber, white musk, vanilla | Tobacco, vanilla, tonka bean, vetiver |
| Wear time | No hours promised | 7+ hours, guaranteed |
| Buyer rating | Widely loved | 4.9 out of 5 from 24 buyers |
| If you do not love it | Retailer returns policy | 60 days to get your money back |
Prices checked on Harrods on 2 October 2026.
What Erba Pura smells like
Erba Pura means "pure grass", though there is nothing grassy about it. It opens on Sicilian oranges, lemon and Calabrian bergamot, sharp and sunlit. Underneath sits a round, jammy fruit accord, then a base of amber, white musk and vanilla that turns the citrus warm and a little sweet. Bright enough for summer, cosy enough for the rest of the year. Unisex, it projects well and lasts.
Where Erba Pura is strong
Xerjoff is a Turin house known for rich materials, and Erba Pura is the scent that made people outside the niche world learn the name. If you want the original bottle and the brand, it is a lovely thing to own.
Why Pure Radiance is a strong Erba Pura dupe
- A category up. Erba Pura is an Eau de Parfum. Pure Radiance is a 35% Extrait, and we publish the number.
- The same radiant shape. Bright citrus first, a sweet honeyed heart, then a warm vanilla and tonka base that keeps going.
- £40 for 50ml. £100 less than the same 50ml of Erba Pura.
- 7+ hours guaranteed. Customers often tell us 8 to 12.
- Rated 4.9 out of 5 by 24 buyers.
- 60 days to decide. Not convinced? Send it back lightly tested, with at least 90% left, and get your money back (you pay the return postage).
Is it the same as Erba Pura?
No dupe is a molecule-for-molecule copy. Pure Radiance is Aromara's own composition in the same fruity amber family, not a Xerjoff product. Can you tell? You have 60 days to find out.
Get it
Pure Radiance 50ml, £40. Or put it in the 3 x 50ml bundle, 3 bottles for £80.
Our guide to Extrait de Parfum explains why concentration matters. For more from the same house, see the best Xerjoff dupes in the UK, or Erba Pura vs Naxos.
Frequently asked questions
What is the best Erba Pura dupe in the UK?
Aromara Pure Radiance is our pick. A disclosed 35% Extrait on the citrus, fruit and amber-vanilla shape, £40 for 50ml, rated 4.9 out of 5 by 24 buyers.
How much is Xerjoff Erba Pura in the UK?
At Harrods it is £205 for 100ml and £140 for 50ml at the time of writing. Pure Radiance is £40 for 50ml.
Is Erba Pura an Extrait?
No. Erba Pura is sold as an Eau de Parfum. Pure Radiance is a 35% Extrait.
How long does Pure Radiance last?
7+ hours, guaranteed. Many customers report 8 to 12.
Is Erba Pura for men or women?
Both. It is a unisex fruity amber, worn widely by men and women. Pure Radiance is unisex too.
Aromara is an independent UK fragrance brand. Our fragrances are original compositions inspired by well-known designer scents. No affiliation with Xerjoff. All trademarks belong to their respective owners.
