Will it smell the same?
60-day money-back guarantee · How it works
Order by 4pm for same-day dispatch
We add them with this tester and the cheapest of the 3 is free at checkout. Sets are not included.
Pure Radiance is Aromara's take on Xerjoff Erba Pura, the bright Mediterranean crowd-pleaser. Built at 35% Extrait. £40 for 50ml, instead of £205 for 100ml.
Bergamot, lavender and lemon open it, honey, cinnamon and jasmine in the heart, over tobacco, vanilla, tonka and vetiver. Fruity, warm and radiant.
35% Extrait. 7+ hour wear, guaranteed. 60 days to decide.
| Xerjoff Erba Pura | Pure Radiance | |
| Price | £205 for 100ml, £140 for 50ml at Harrods | £40 for 50ml |
| Concentration | Eau de Parfum | 35% Extrait |
| Wear time | no guarantee | 7+ hours, guaranteed |
| If you do not love it | Xerjoff returns policy | 60 days to get your money back |
Pure Radiance matches the fruity, honey and vanilla signature of Xerjoff Erba Pura, built at 35% Extrait. We make it with oils from some of the world's leading fragrance houses, the kind that also make for designer and niche brands.
7+ hours on skin, guaranteed. If it does not last 7 hours, you get a refund. Pure Radiance is an Extrait de Parfum, made at 35%. How long any scent stays depends on its notes, your skin and the weather: fresh, citrus and aquatic scents lift off sooner, while woods, amber, musk and vanilla stay with you for longer. Spray onto moisturised skin at your pulse points and let it dry without rubbing.
Erba Pura is £205 for 100ml or £140 for 50ml at Harrods. Pure Radiance is £40 for a 50ml Extrait.
You have 60 days from arrival. Send it back lightly tested, with at least 90% left, and get your money back. You pay the return postage.
4.9/5 24 reviews of Pure Radiance
“I'm a huge fan of Aromara and this latest purchase is no exception.”
Chris T. 25 Sep 2026Bought Private Reserve
Having a customer who's genuinely into fragrance, not just the name on the bottle, is exactly why we do this. Thank you for sticking with us!
Beautiful opening notes and powerful and charismatic. A lovely strong 6-8hrs lasting. 35% Extrait for such a low price and great ingredients and natural oils perfect for all skin tones
Anil J.on Imperial
Stunning fragrance & last all day. Will definitely be purchasing more
Sally S.on Tonkara
Pure perfection! Everything I want in a perfume. The longevity is out of this world!
Gemma C.on Vanilla Dust
VANILLA DUST... OMG
The smell is amazing you wouldn't know rhe difference between Vanilla dust and Vanilla powder.... you don't need to use much as the fragrance is spot on and lasts all day.... so many people ask what fragrance I am wearing and compliment it ..... I can even smell it in the house when I return from being out for a while ..
Would definitely recommend aromara.
Will be looking to rider other fragrances again soon
Shane G.on Vanilla Dust
This is tribute to an old favorite perfume from the nineties, sandalwood is great, thank you
Iliya V.on Sandalwood Major
One word... Amazing!
Thank you Aromara!
Andreea S.on Men's Discovery Bundle
I ordered a few tester sizes of different perfumes. This is my favourite and I will be ordering a full size.
Gorgeous, just heavenly.
Joanne D.on Gentle Flow Gold
This is proper fragrance therapy. Love the balance of this. Can't wait for it to get that little bit cooler to really appreciate it.
Chris T.on Pure Therapy
Love this, really fresh and gets better as it warms.
Nathalie S.on Blue Essence
Wow , what a fragrance 👌
Thomas G.on Bleu Royale
I think I may have a fragrance addiction 😂 this is a great way to try different perfumes before deciding on a big bottle. Why did I not know about second wife before?? It's glorious 😻
Deborah B.on Women's Discovery Bundle
Our 50ml, next to the designer original it is inspired by.
Pure Radiance
Inspired by Erba Pura by Xerjoff
£165 less
than the Erba Pura bottle, for a scent in the same family.
Buy any 2, get 1 free. Three 50ml for £80.
All aromara fragrances are UK-made at 35% Extrait, the highest concentration disclosed in the UK. 7+ hours, guaranteed.
Can't find your answer? Email sales@aromara.co.uk
7+ hours, guaranteed. aromara is made at 35% Extrait, the highest disclosed concentration in the UK. If yours doesn't last 7 hours, we'll refund you.
35% Extrait. Most UK rivals sit at 20-30%. Higher concentration means stronger projection and longer wear.
Our take on the original: the same family of notes, at a fraction of the price. 35% Extrait. 7+ hours, guaranteed. Can you tell? You've got 60 days.
Every scent comes in two sizes: a 5ml spray to try it first, and the 50ml spray once you know you love it. Buy any 3 perfumes and the cheapest one is free (sets not included).
60-day money-back guarantee, no questions asked. Email sales@aromara.co.uk within 60 days of delivery and we'll refund you in full.
Made in the UK, small-batch. We're an independent UK brand, not a reseller of foreign-bottled stock.
UK delivery is £2.99, free over £45. Orders placed before 4pm Mon to Fri (or 11am Sat) are dispatched the same day and usually arrive in 2 to 4 working days. Next-day delivery is £3.50, free over £100.
Each product page names the designer original it is inspired by. Still unsure? Start with the 5ml, or answer 4 quick questions in our scent finder.
Scent finder
Tell us a perfume you love, or answer 4 quick questions. We'll match you in seconds.
Risk-free, in writing.
If you can tell the difference, we'll refund you.
Email us within 60 days of delivery and we'll refund the full amount.
Real humans replying from sales@aromara.co.uk within 24 hours, Mon to Fri.
Same-day dispatch on orders placed before 4pm Mon to Fri.
100% of refund requests honoured. No fine print.
