Most "best aftershave" lists are somebody's opinion, or a list of whoever paid to be on it. This one is a sales sheet. Below are the twelve men's scents our own customers bought most in the last 90 days, in order, with the rating each one holds and what it is our take on.
What are the best fragrance dupes for men?
By our own sales, the best fragrance dupes for men are Imaginaire (our take on Imagination by Louis Vuitton), Eventus (our take on Aventus by Creed) and Oud De Wood (our take on Oud Wood by Tom Ford). All three are 35% Extrait, the highest disclosed concentration in the UK, with a 7+ hour wear guarantee and a 60-day money-back guarantee, even on opened bottles. Try Imaginaire as a 5ml for £6.99, or £40 for 50ml.
Men's Discovery Bundle, five 5ml sprays, pick any five. 35% Extrait, 7+ hours guaranteed, 60-day money-back. Try five for £18, then buy the 50ml of whichever one wins at £40 (buy any 2, get 1 free).
Quick verdict: that discovery bundle is our single best-selling product of any kind, 160 sold in 90 days, rated 4.5 from 19 reviews. If you do not already know which scent you want, start there and let your own nose pick. If you do know, the table below tells you what everyone else is buying.
First, a straight answer: aftershave or eau de parfum?
In Britain we say "aftershave" when we mean any men's fragrance. Technically they are not the same thing, and the difference is the whole reason cheap ones disappear by lunchtime.
A true aftershave is a post-shave splash or balm. It is mostly there to soothe skin, and it usually carries only a small percentage of fragrance oil. That is why it smells lovely for twenty minutes and then nothing. Eau de toilette sits higher, eau de parfum higher again, and extrait de parfum is the strongest category.
Every Aromara scent is 35% Extrait. So when you search for an aftershave and land here, you are getting something many times stronger than the thing the word originally described. That is the mechanism behind the 7+ hour guarantee. It is not a marketing adjective, it is a number we print.
The 12 best-selling men's scents, ranked by real sales
Bottles sold in the 90 days to 19 September 2026. Ratings are verified Loox reviews on our own product pages. No sponsored places, because nobody can buy one.
| # | Aromara scent | Our take on | Sold (90 days) | Rating |
|---|---|---|---|---|
| 1 | Imaginaire | Imagination by Louis Vuitton | 140 | 4.4 (48) |
| 2 | Eventus | Aventus by Creed | 93 | 4.4 (53) |
| 3 | Oud De Wood | Oud Wood by Tom Ford | 59 | 5.0 (3) |
| 4 | The Stallion | Oud Stallion by Maison Crivelli | 55 | 4.7 (16) |
| 5 | Bleu Royale | Bleu de Chanel by Chanel | 51 | 4.4 (9) |
| 6 | Eventus Absolu | Aventus Absolu by Creed | 38 | 4.5 (18) |
| 7 | Altair | Althair by Parfums de Marly | 37 | 4.7 (49) |
| 8 | Oud Elite | Oud for Greatness by Initio | 30 | 4.4 (41) |
| 9 | Solvage Noir | Sauvage Elixir by Dior | 29 | 4.5 (43) |
| 10 | Euphoria | Side Effect by Initio | 29 | 4.8 (44) |
| 11 | Direction | Guidance by Amouage | 28 | 4.4 (5) |
| 12 | Wild Tiger | Tygar by Bvlgari | 28 | 5.0 (1) |
Every one is £40 for 50ml, or £6.99 for a 5ml. Buy any two 50ml bottles and the third is free.
What the originals cost
Prices below were checked on the brand's own UK site in September 2026. Where we have not re-checked a price recently we have left it out rather than guess.
- Creed Aventus, £310 for 100ml. Our Eventus is £40.
- Louis Vuitton Imagination, £260 for 100ml. Our Imaginaire is £40.
- Initio Side Effect, £289 for 90ml. Our Euphoria is £40.
- Tom Ford Oud Wood, £230 for 50ml. Our Oud De Wood is £40.
- Dior Sauvage, £110 for the EDT and £125 for the EDP, 100ml. Our Savage Essence is £40.
The most-reviewed one is not the best-selling one
Worth knowing before you pick. L'homme Elixr, our take on Le Male Elixir by Jean Paul Gaultier, holds 64 reviews at 4.5, more than any other men's scent we make, but it sold 15 bottles in the last 90 days. Euphoria is rated 4.8 from 44 reviews, the highest score of anything in the top twelve.
So the ranking above is what sells. If you would rather go by what people who own it think, Euphoria and Altair (4.7 from 49) are the two to look at.
Why concentration decides whether it lasts
A fragrance is oil in alcohol. The oil is the smell, the alcohol carries it and then evaporates. Put in less oil and the scent has nothing left to sit on, which is why a weak dupe opens well and then vanishes.
Ours is 35% Extrait, and we print it on every listing. That buys the 7+ hour guarantee, which we put in writing: if it does not last seven hours, you get your money back. You also get 60 days to change your mind, and you can have worn it. Most returns policies in fragrance stop at unopened bottles.
How to start without gambling £40
Buy the Men's Discovery Bundle, pick any five 5ml sprays for £18, and wear each one for a full day. It is our best-selling product for a reason: nobody can tell you what suits your skin, and five real wears settles it faster than any list, including this one.
Frequently asked questions
What are the best fragrance dupes for men?
By our own sales, Imaginaire (our take on Imagination by Louis Vuitton), Eventus (our take on Aventus by Creed) and Oud De Wood (our take on Oud Wood by Tom Ford). All three are 35% Extrait, with 7+ hours guaranteed and a 60-day money-back guarantee, even on opened bottles.
What is the best aftershave dupe in the UK?
By our own sales, Imaginaire, our take on Louis Vuitton Imagination, at 140 bottles in 90 days. By customer rating, Euphoria at 4.8 from 44 reviews. Both are £40 for 50ml, or £6.99 to sample.
Are aftershave dupes any good?
It depends entirely on how much fragrance oil is in the bottle, and most brands will not tell you. Ours is 35% Extrait, disclosed on every listing, with 7+ hours guaranteed in writing and 60 days to send it back even after wearing it.
Is aftershave the same as eau de parfum?
No. A true aftershave is a post-shave splash or balm with a small amount of fragrance oil, meant to soothe skin. Eau de parfum is far stronger, and extrait de parfum is stronger still. In Britain people say aftershave to mean any men's fragrance.
How much are Aromara aftershave dupes?
£40 for a 50ml, £6.99 for a 5ml sampler, or £18 for five 5ml sprays. Buy any two 50ml bottles and the third is free.
How long do they last?
7+ hours, guaranteed, or your money back. They are 35% Extrait.
PS. Remember the maths: £310 or £40, same pineapple and smoke. 35% Extrait, 7+ hours, and 60 days to change your mind.
Keep reading: the best perfume dupes in the UK, the strongest perfume dupes in the UK, the best oud scents for men and the best Creed Aventus dupe. Every designer scent we make an alternative to is in The Designer Dupe Index. Browse all men's scents or shop all fragrances.
Aromara is an independent UK fragrance house. Our fragrances are original compositions inspired by the character of well-known designer scents, with no affiliation to the brands named. All trademarks belong to their respective owners. Sales figures are our own, for the 90 days to 19 September 2026. Third-party prices were checked in September 2026 and may change.
