Marks & Spencer quietly makes some of the best-loved perfume dupes on the high street, most of them around £10. This is the popular list of M&S scents matched to the designer fragrances shoppers and editors say they smell like, plus our stronger take on each one.
The catch with any £10 high-street scent is the same: it is usually an eau de toilette, and reviewers say it needs topping up through the day. Our version of the same designer character is built at 35% Extrait, so it holds for seven hours or more. A 5ml is £6.99 to try, a 50ml is £40, with 60 days to send it back if it fades.
How this list works
M&S does not label its scents as copies. The matches below are the ones shoppers, Grazia and Who What Wear most often name. For each, we give our own 35% Extrait composition built on the same designer character. It is our scent, not the M&S one and not the designer bottle.
| M&S scent | Designer shoppers compare it to | Our 35% Extrait take |
|---|---|---|
| Apothecary Warmth | Santal 33 (Le Labo) | Santal Thirty Three |
| Soft Iris | Coco Mademoiselle (Chanel) | KOKO |
| Midnight Blossom | Black Opium (Yves Saint Laurent) | Eclipse |
| Fresh Mandarin | Good Girl (Carolina Herrera) | Baddie |
| Red Berries & Rose | Si (Giorgio Armani) | Si Femme |
| Pink Pepper | La Vie Est Belle (Lancôme) | Pure Bliss |
| Sweet Pistachio | Yum Pistachio Gelato (Kayali) | Pistachio Gelato |
The number M&S cannot print
M&S can tell you a scent is popular. We can tell you exactly how popular our version is. Of the designer scents on this list, here is what our own customers bought in the last 90 days: KOKO 20 bottles, Santal Thirty Three 20, Baddie 16, Eclipse 7, Pure Bliss 5, Si Femme 2, Pistachio Gelato 1.
KOKO (our Coco Mademoiselle) and Santal Thirty Three (our Santal 33) lead, and Eclipse, our Black Opium, is rated 4.5 from 30 reviews. Those are real orders, not a promise.
The two most popular are worth a £6.99 test.
KOKO, our take on Chanel Coco Mademoiselle (the M&S Soft Iris scent). 35% Extrait, 7+ hours guaranteed, 60-day money-back. Try the 5ml for £6.99, or the 50ml at £40 (buy any 2, get 1 free).
Santal Thirty Three, our take on Le Labo Santal 33 (the M&S Apothecary Warmth scent). 35% Extrait, 7+ hours guaranteed, 60-day money-back. Try the 5ml for £6.99, or the 50ml at £40 (buy any 2, get 1 free).
M&S vs Aromara, honestly
| M&S | Aromara | |
|---|---|---|
| Price | Around £8 to £12 | £40 for 50ml, £6.99 for 5ml |
| Concentration | Mostly eau de toilette | 35% Extrait |
| Longevity | Reviewers say a few hours | 7+ hours, guaranteed |
| If it does not last | No wear-time guarantee | 60-day money-back, even opened |
Fair summary: M&S is a brilliant £10 way to try a designer smell. We are the way to make it last the day, in writing.
Frequently asked questions
What are M&S perfumes dupes of?
M&S does not say officially. Shoppers and fragrance editors most often compare Apothecary Warmth to Le Labo Santal 33, Soft Iris to Chanel Coco Mademoiselle, Midnight Blossom to YSL Black Opium, and Pink Pepper to Lancôme La Vie Est Belle.
What is the M&S dupe for Coco Mademoiselle?
Shoppers point to M&S Soft Iris. Our 35% Extrait take on Coco Mademoiselle is KOKO, £40 for 50ml or £6.99 for a 5ml.
Why pay £40 when M&S is £10?
Strength and lasting power. M&S scents are mostly light eau de toilette that reviewers say fade in a few hours. Ours are 35% Extrait, guaranteed for 7+ hours, with 60 days to get your money back.
How much is an Aromara bottle?
£6.99 for a 5ml sampler, £40 for a 50ml, buy any 2 and get 1 free. Every bottle is 35% Extrait, made in the UK, with a 7+ hour guarantee and 60-day money-back.
Want the whole range? The best perfume dupes in the UK for 2026 ranks our scents by real sales, and the strongest perfume dupes in the UK sorts them by concentration.
Aromara is an independent UK fragrance house. Our fragrances are original compositions inspired by the character of well-known designer scents. We are not affiliated with Marks & Spencer or with any of the designer houses named here, and all trademarks belong to their respective owners. Every Aromara fragrance is made in the UK at 35% extrait concentration, with a 7+ hour longevity guarantee and a 60-day money-back promise.
