Louis Vuitton Moon Tale is not sold in the UK. It launched in late 2025 as a China exclusive, one of three scents in the house's Journey to China collection alongside Rain Tea and Ink Mark, and it is only stocked in Louis Vuitton boutiques inside China. Here is what it smells like, and how to wear the same raspberry-and-white-floral signature here for £40.
That signature is what our Moon Story is built on: Aromara's take on Moon Tale by Louis Vuitton, a 35% Extrait spray with 7+ hours guaranteed and a 60-day money-back. Try the 5ml for £6.99, or the 50ml at £40 (buy any 2, get 1 free).
The story of Moon Tale
Moon Tale is the romantic one of the three. Jacques Cavallier-Belletrud, Louis Vuitton's master perfumer, built it around a Chinese cultural reference any reader of Tang dynasty poetry will recognise: the moon as the keeper of longing, of lovers separated by distance, of nights too quiet to sleep through.
The bottle leans into the mood. Cyan-blue lacquer, a bright orange cap, an object that wants to be displayed rather than tucked into a drawer.
What Moon Tale smells like
It opens on raspberry, and that is the trick of the whole thing. Raspberry in fine perfumery is rarely the candied, sticky version you find in cheaper releases. Here it is a luminous fruit, almost tart, the kind of note that lifts white florals rather than smothering them.
Underneath, the heart unfolds. Peony brings soft pink airiness. Magnolia adds a creamier, slightly lemony white-floral weight. Jasmine sambac threads a quiet sensuality through the middle, and rose geranium gives the bouquet a green-stem freshness.
It dries down on soft musk. Not the laundry kind. The skin kind. Warm, faintly powdery, the sort of base that makes a fragrance feel less like a perfume and more like the memory of one.
Moon Tale vs Moon Story
| Louis Vuitton Moon Tale | Aromara Moon Story | |
|---|---|---|
| Where you can buy it | Louis Vuitton boutiques in China only | aromara.co.uk, UK delivery |
| Price | Not sold in the UK (LV's UK fragrances start at about £260 for 100ml) | £40 for 50ml, £6.99 for 5ml |
| Concentration | Eau de Parfum | 35% Extrait |
| Wear time | No longevity guarantee | 7+ hours, guaranteed |
| If you do not love it | Grey-market sales are final | 60-day money-back |
The access problem
Louis Vuitton sells its fragrances through its own boutiques and site. To buy Moon Tale legitimately from the UK you would need a friend in Shanghai, a grey-market reseller charging well above boutique price, or a flight. For scale, Louis Vuitton's UK fragrance range starts at about £260 for 100ml, and Moon Tale is not on it at all.
The Aromara version
Moon Story takes the same raspberry, white-floral, soft-musk architecture and rebuilds it as a 35% Extrait: raspberry up top, jasmine sambac, peony, magnolia and rose geranium through the heart, soft musk underneath. It wears for seven hours or more, guaranteed. £40 for 50ml, made in small batches in the UK, with a 60-day money-back.
Spray Moon Story on one wrist. Ask a friend who has smelled Moon Tale to spray the original on the other. If you can pick the Louis Vuitton bottle, send ours back and we refund you.
Try Moon Story from £6.99, or 50ml for £40 →
Frequently asked questions
Can you buy Louis Vuitton Moon Tale in the UK?
No. It is a China-only release from the 2025 Journey to China collection, sold in Louis Vuitton boutiques in China. UK buyers are limited to grey-market resellers.
What does Louis Vuitton Moon Tale smell like?
Raspberry over peony, magnolia and jasmine sambac, with rose geranium for freshness and a soft, skin-like musk base. Romantic, powdery, easy to wear.
What is the closest Moon Tale alternative in the UK?
Aromara Moon Story follows the same raspberry, white-floral and soft-musk structure at 35% Extrait, £40 for 50ml or £6.99 for a 5ml, with 7+ hours guaranteed and a 60-day money-back.
Related reading
- Best Louis Vuitton Dupes UK
- Louis Vuitton Imagination: Notes, Price and the £40 Alternative
- Best Perfume Dupes UK 2026
Aromara is an independent UK fragrance house. Our fragrances are original compositions inspired by the character of well-known designer scents. We are not affiliated with Louis Vuitton, and all trademarks belong to their respective owners. Every Aromara fragrance is made in the UK at 35% Extrait concentration, with a 7+ hour longevity guarantee and a 60-day money-back promise.
