Jo Malone makes the clean, elegant colognes that smell quietly expensive, at £120 to £175 a bottle. Here are the £35 versions, at 35% Extrait.
Every scent below is an Aromara dupe of a Jo Malone original, £35 for 50ml, from £4.99 for a 5ml, with 7+ hours guaranteed and 60 days to change your mind.
The best Jo Malone dupes, scent by scent
Pomegranate Noir, the signature
Pomegranate, spicy pink pepper and a smoky woody base. Their most iconic scent. Our Noir Pomegranate holds the fruity-dark character at 35% Extrait. Story: Pomegranate Noir decoded.
Wood Sage & Sea Salt, the coastal fresh
Salty sea air, sage and a mineral freshness. The clean crowd-pleaser. Our Tideline matches the airy, coastal feel.
Myrrh & Tonka, the warm gourmand
Sweet tonka, vanilla and smoky myrrh, cosy and rich. Our Myrrh & Amber carries the warm sweetness.
Quick comparison
| Jo Malone original | Original price | Aromara dupe | Price |
|---|---|---|---|
| Pomegranate Noir | £122 | Noir Pomegranate | £35 |
| Wood Sage & Sea Salt | £122 | Tideline | £35 |
| Myrrh & Tonka | £175 | Myrrh & Amber | £35 |
Why ours hold and most dupes do not
Jo Malone colognes are famous for being beautiful but light, they fade fast even in the original. Every Aromara scent is 35% Extrait, the highest disclosed concentration in the UK, so the same scent lasts far longer than the £120 bottle.
Try before you commit
Not sure which Jo Malone to go for? Build a 5ml x5 starter set for £15 and try five at full strength. See every scent and saving in the Designer Dupe Index.
Frequently asked questions
What is the best Jo Malone dupe in the UK?
For Pomegranate Noir we make Noir Pomegranate, for Wood Sage & Sea Salt we make Tideline, both 35% Extrait at £35 versus £122 or more.
What smells like Jo Malone Wood Sage & Sea Salt?
Aromara Tideline matches the salty, sage and mineral signature at 35% Extrait, £35 for 50ml.
Are Jo Malone dupes worth it?
If you love the elegant style but want it to last, yes. Aromara discloses 35% Extrait and guarantees 7+ hours, longer than the original cologne usually holds.
How much are they?
£35 for a 50ml, or £4.99 for a 5ml sampler. Buy 2 get 1 free.
How long do they last?
7+ hours, guaranteed, or your money back.
Related reading
- Pomegranate Noir decoded
- Best Perfume Gift Sets UK
- Best Perfume Dupes UK 2026
- The Designer Dupe Index 2026
Browse all Jo Malone-inspired scents.
Aromara is an independent UK fragrance brand. All scents are original creations inspired by well-known designer fragrances. No affiliation with Jo Malone or any other brand mentioned. All trademarks belong to their respective owners.