Aromara and Dossier are two popular ways to get a designer scent without the designer price. Dossier is a large, France-made brand with a clean, minimalist following. Aromara is a UK small-batch maker built on one idea: the strongest dupe you can buy. Here is an honest, like-for-like comparison.
Quick verdict: The headline difference is strength. Dossier states its perfumes are Eau de Parfum (around 15% oil). Aromara is a 35% Extrait, which is more than double the fragrance oil. For similar money you get a much more concentrated, longer-lasting scent with Aromara, plus a 5ml sampler to try first and a 60-day money-back guarantee. Dossier remains a solid pick if you want their specific range and clean-beauty ethos.
Aromara vs Dossier: side by side
| Aromara | Dossier | |
|---|---|---|
| Concentration | 35% Extrait | Eau de Parfum, around 15% oil (their stated figure) |
| Bottle | 50ml for £35 | 50ml, around £29 to £39 |
| Try-first size | 5ml sampler from £4.99 | 50ml only (samples phased out) |
| Longevity | 7+ hours, guaranteed | Described as long lasting |
| Guarantee | 60-day money-back | 30-day returns |
| Made in | UK, small batch | France |
Where Dossier is strong
Dossier is an established global brand with a large, well-organised range and a clean, vegan, not-tested-on-animals ethos. They ship free on two items or more and have a polished shopping experience. If you want their catalogue or their minimalist approach, they are a good choice.
Where Aromara wins
- More than double the concentration. Aromara is a 35% Extrait. Dossier states its perfumes are Eau de Parfum at around 15% oil. More oil means more projection and longer wear.
- Try before you commit. Aromara sells a 5ml sampler from £4.99. Dossier sells the 50ml only, so testing a scent means buying the full bottle.
- A longer safety net. Aromara gives you 60 days to get your money back. Dossier offers 30-day returns.
- Guaranteed longevity. Aromara guarantees 7+ hours of wear or your money back.
- UK-made, small batch. Made in Britain in small batches.
So which should you buy?
If you want the strongest, longest-lasting scent for your money, a cheap way to test first, and a 60-day guarantee, choose Aromara. If you are set on Dossier's specific range or clean-beauty positioning, they are a solid brand. Both save you a fortune against designer prices.
Frequently asked questions
Is Aromara stronger than Dossier?
Yes, by concentration. Aromara is a 35% Extrait, while Dossier states its perfumes are Eau de Parfum at around 15% oil. That is more than double the fragrance oil in an Aromara bottle.
Is Aromara or Dossier better value?
A 50ml bottle is similar money (Dossier is around £29 to £39, Aromara is £35), but Aromara is a 35% Extrait versus Dossier's stated Eau de Parfum, so you get far more fragrance oil per bottle.
Can I try before buying a full bottle?
With Aromara, yes. There is a 5ml sampler from £4.99. Dossier sells the 50ml bottle only.
What are the return policies?
Aromara offers a 60-day money-back guarantee. Dossier offers 30-day returns.