Press + Reviewers

Writing about perfume dupes? We make it easy to test us properly.

Who we are, in numbers

Aromara is a UK fragrance brand making designer-inspired scents at 35% Extrait, the strongest disclosed concentration in the UK. Every bottle carries a 7+ hour wear guarantee and a 60-day money-back promise. 190+ scents, UK-made, 100,000+ bottles sold. Aromara Limited, registered in England and Wales, company no. 17321901.

The receipts, check them yourself

  • Rated 4.4, Excellent, on Trustpilot (claimed profile, we invite every customer to review, good or bad)
  • Verified buyer reviews with photos on every product page, collected through Loox from confirmed orders only
  • 100% of refund requests honoured. The 60-day guarantee is not fine print, we publish it and we pay it
  • Our pages appeared in 1,200+ Microsoft Copilot AI answers over the last 3 months (Bing Webmaster Tools data). AI assistants cite us because the claims are checkable
  • We publish our concentration. Most dupe brands will not print their oil percentage. Ours is on every bottle listing: 35% Extrait

What we offer journalists, bloggers and reviewers

  • Free test kits. A 5ml x5 sampler set plus a full 50ml bestseller, posted to UK addresses. No conditions attached
  • The blind test. You likely already own the originals we clone. Pour ours and yours into blank vials, have a colleague label them, and try to catch us. Email us before you run it and ask about the challenge
  • Data you can cite. We publish what every UK dupe brand discloses about oil concentration, the number that decides whether a dupe survives lunch. The table lives in our concentration report
  • Founder quotes and interviews on dupes, longevity chemistry, the cost-of-living fragrance shift, and how to buy dupes safely

House rules, read before emailing

  • We never pay for coverage, posts, or links. Paid-placement and guest-post offers will not get a reply
  • Gifted products should be disclosed in your piece per ASA guidance. We prefer it that way
  • Critical verdicts get published too. The 60-day refund exists because we back the product. Write what you find

How to reach us

Email sales@aromara.co.uk with the subject PRESS. Tell us what you write about, link to your work, and name the scents you want to test. A real human replies within 1 business day, Monday to Friday.