Two UK brands, two ways to spend your money. The Scent Reserve gives you the most liquid for the least cash. Aromara puts the money into oil load and publishes the number in writing: 35% Extrait, with 7+ hours guaranteed and a 60-day money-back promise that stands even after you have worn the bottle. Here is the honest side by side, checked against both brands' own pages in September 2026.
Want to try the strongest option first? Imaginaire is our take on Imagination by Louis Vuitton, and our best seller. 35% Extrait, 7+ hours guaranteed, 60-day money-back. Try the 5ml for £6.99, or the 50ml at £40 (buy any 2, get 1 free).
The Aromara promise is the same on every page: 35% Extrait, 7+ hours guaranteed, and a 60-day money-back guarantee honoured even after you have worn the scent. 5ml £6.99, 50ml £40, buy any 2 get 1 free.
Quick verdict. On price per millilitre, The Scent Reserve wins. Three 100ml bottles for £32.91 is about £10.97 a bottle, among the cheapest in the UK, and they carry a large home fragrance range. On what you can check before you buy, Aromara wins. We print a flat 35% Extrait, promise 7+ hours in writing, and refund for 60 days even after the bottle is opened. The Scent Reserve markets its scents as Parfum but does not publish a percentage, and takes returns back only within 30 days, tested to a spray or two.
The proof, in our own numbers
Over the last 90 days Aromara sold 3,045 bottles, and the shop holds 4.5 out of 5 from 1,436 UK reviews (checked September 2026). Imaginaire alone, our take on LV Imagination, sold 139 of those bottles at 4.4 from 48 reviews. No rival can publish our sales, so this is the one figure on this page nobody else can copy.
Aromara vs The Scent Reserve: side by side
| Feature | Aromara | The Scent Reserve |
|---|---|---|
| Concentration (disclosed) | 35% Extrait, published in writing | Not published, described as "Parfum" |
| Category | Extrait de Parfum | Parfum (their term) |
| Longevity claim | 7+ hours, in writing | "Long lasting", no set promise |
| Guarantee | 60-day money-back, even after wearing | 30-day refund or exchange, tested to a spray or two |
| Prices | 5ml £6.99, 50ml £40, buy any 2 get 1 free | 3 x 100ml for £32.91, about £10.97 a bottle |
| Made in | UK, small batch | UK (Scunthorpe), blended and shipped in-house |
Where The Scent Reserve is strong
Price and choice. Three 100ml bottles for £32.91 works out near £10.97 each, which is among the lowest per millilitre in the UK. They blend, bottle and ship from their own base in Scunthorpe, they are vegan and cruelty-free, and they run a large home fragrance range on top of the perfumes. As a volume buy, they are hard to beat.
Where Aromara wins
- The number is printed. Aromara shows a flat 35% Extrait on every product page. The Scent Reserve calls its scents Parfum but does not publish a percentage, so there is no figure to check.
- A longevity promise you can enforce. 7+ hours in writing. If a bottle does not last, the guarantee pays.
- A longer, more forgiving refund. Sixty days versus thirty, and Aromara honours it even after you have worn the fragrance. The Scent Reserve takes bottles back only if they have had a spray or two.
- Try the exact scent first. A 5ml sampler for £6.99 before you commit to a full 50ml.
So which should you buy?
Buy The Scent Reserve if you want the most liquid for the least money and a big home fragrance range. Buy Aromara if you want a printed 35% figure, a written wear-time promise, and a refund that still works after you have opened the bottle. Not sure? Start with a 5ml of ours for £6.99 and decide on your own skin.
Frequently asked questions
Is Aromara stronger than The Scent Reserve?
Both are marketed at the top concentration tier, Extrait and Parfum. The difference is disclosure. Aromara publishes a flat 35% Extrait in writing. The Scent Reserve does not publish a percentage, so Aromara is the only one of the two you can check on paper.
How much does The Scent Reserve cost?
Their headline offer is three 100ml bottles for £32.91, about £10.97 a bottle (checked September 2026). Aromara is £6.99 for a 5ml and £40 for a 50ml, with buy any 2 get 1 free.
Who has the better returns policy?
It depends what you value. The Scent Reserve gives 30 days and accepts bottles tested to a spray or two. Aromara gives 60 days and honours the refund even after you have worn the fragrance.
Are both brands made in the UK?
Yes. The Scent Reserve blends and ships from Scunthorpe. Aromara is made in small UK batches.
Want more head to heads? Read Aromara vs The Essence Vault, Aromara vs Noted Aromas, and our roundup of the strongest perfume dupes in the UK. You can also browse The Designer Dupe Index or shop the full range at shop all.
