The Scent Reserve has sold over 2 million bottles. Three 100ml Eau de Parfums cost £29.91, which is £9.97 a bottle. That is enormous value. What they do not publish is the oil percentage. Aromara publishes it: 35% Extrait, in writing. Here is the honest side by side, checked against both brands' own pages in July 2026.
Quick verdict: On strength, Aromara is the higher build. The Scent Reserve sells Eau de Parfum and says "high oil concentration" without giving a number. Aromara is an Extrait with the 35% figure disclosed, a 7+ hour promise in writing, and a 60-day money-back guarantee that stands even after wearing. On sheer volume for money, The Scent Reserve wins, and their free-returns policy is genuinely good.
Aromara vs The Scent Reserve: side by side
| Feature | Aromara | The Scent Reserve |
|---|---|---|
| Concentration (disclosed) | 35% Extrait | Not disclosed, "high oil concentration" |
| Category | Extrait de Parfum | Eau de Parfum |
| Longevity claim | 7+ hours, in writing | "Lasts all day", no set promise |
| Guarantee | 60-day money-back, even after wearing | 30-day money-back, free returns, no questions |
| Prices | 5ml £6.99, 50ml £40 | 3x100ml £29.91, £9.97 per bottle |
| Made in | UK, small batch | UK, blended and shipped from their own warehouse |
Where The Scent Reserve is strong
Scale and value. Over 2 million bottles sold, everything blended and bottled in their own UK warehouse, and £9.97 per 100ml bottle is among the cheapest per ml anywhere in the UK. Their returns policy deserves credit too: free returns and a 30-day money-back guarantee with no questions asked. They are cruelty-free and vegan, and they run a big home fragrance range on top. As a volume buy, they are hard to argue with.
Where Aromara wins
- The number is in writing. Aromara disclosed 35% Extrait. "High oil concentration" with no figure is a claim you cannot check.
- Higher category. Extrait de Parfum sits above Eau de Parfum. More oil, denser scent, longer trail.
- A longevity promise you can enforce. 7+ hours in writing. If it does not last, the guarantee pays.
- Double the window. 60 days versus 30, honoured even after you have worn the bottle.
- Try the exact scent first. A 5ml sampler for £6.99 before you commit to a full bottle.
So which should you buy?
Buy The Scent Reserve if you want the most liquid for the least money and a lighter EDP suits you. Buy Aromara if you want the strongest disclosed concentration in the UK and a written promise on wear time. Can you tell our version from the original? Wear it for two months if you like. If you can, the 60-day guarantee has you covered.
Frequently asked questions
Is Aromara stronger than The Scent Reserve?
On what is published, yes. Aromara is a 35% Extrait, disclosed in writing. The Scent Reserve sells Eau de Parfum and does not publish a concentration figure.
Is The Scent Reserve cheaper?
Per millilitre, much cheaper. £29.91 for three 100ml bottles is one of the lowest prices in the UK. Aromara puts the money into oil load instead of volume.
Who has the better returns policy?
Both are strong. The Scent Reserve offers free returns within 30 days, no questions. Aromara offers 60 days and honours the refund even after you have worn the fragrance.
Are both brands made in the UK?
Yes. The Scent Reserve blends and ships from its own UK warehouse. Aromara is made in small UK batches.
Want more head to heads? Read Aromara vs The Essence Vault, Aromara vs Eden Perfumes, and our roundup of the strongest perfume dupes in the UK. You can also browse The Designer Dupe Index or shop the full range at shop all.
