Credit where it is due: Blossom Perfumery is one of the few UK dupe brands that puts a number on their perfume. They disclose 20% perfume oils in an Eau de Parfum. Aromara discloses 35% in an Extrait. Both numbers are real, so this comparison is about which build you want. Checked against both brands' own pages in July 2026.
Quick verdict: Blossom is a strong budget pick. Over 180 scents, bottles from £2.99, 3ml samples, and a disclosed 20% oil load. Aromara is the strength pick. 35% Extrait disclosed in writing, a 7+ hour promise you can hold us to, and a 60-day money-back guarantee that stands even after you have worn the bottle. Blossom gives you 30 days and asks that you test with no more than 2 sprays.
Aromara vs Blossom Perfumery: side by side
| Feature | Aromara | Blossom Perfumery |
|---|---|---|
| Concentration (disclosed) | 35% Extrait | 20% oil, Eau de Parfum |
| Category | Extrait de Parfum | Eau de Parfum |
| Longevity claim | 7+ hours, in writing | "Long-lasting", no set promise |
| Guarantee | 60-day money-back, even after wearing | 30-day refund or exchange, testing capped at 2 sprays, you pay return postage |
| Range | Focused range, small batch | 180+ scents |
| Sizes | 5ml sampler up to 50ml, plus 6ml roll-on oil | 3ml samples, 30ml, 50ml, 100ml |
| Made in | UK, small batch | UK company, vegan and cruelty-free |
Where Blossom Perfumery is strong
Blossom does a lot right. They disclose a real number, 20% oils, which most dupe brands refuse to do. The range is huge at 180+ scents, entry prices start at £2.99, and the 3ml sample bundles are a cheap way to test five scents at once. They are vegan, cruelty-free, and their 30-day guarantee covers a refund or an exchange. For a big, cheap, transparent EDP wardrobe, Blossom earns its spot.
Where Aromara wins
- Almost double the oil. 35% versus 20%, both disclosed in writing. More perfume per spray is the whole mechanism behind longer wear.
- Higher category. Extrait de Parfum sits above Eau de Parfum. Denser scent, longer trail.
- A promise with teeth. 7+ hours in writing, not just "long-lasting".
- A guarantee with no spray counter. Blossom caps testing at 2 sprays within 30 days. Aromara gives you 60 days and honours the refund even after you have worn it.
- Try the real thing first. A 5ml sampler of the exact scent for a few pounds.
So which should you buy?
Buy Blossom if you want maximum variety at pocket-money prices and 20% EDP suits your skin. Buy Aromara if you want the strongest disclosed concentration in the UK, a written 7+ hour promise, and a 60-day guarantee you can actually use. Can you tell our version from the original? Wear it for a month. If you can, the guarantee has you covered.
Frequently asked questions
Is Aromara stronger than Blossom Perfumery?
On disclosed numbers, yes. Aromara is a 35% Extrait. Blossom is a 20% oil Eau de Parfum. Both brands disclose, which we respect, but 35% is the higher load and Extrait is the higher category.
Is Blossom Perfumery cheaper?
At entry, yes. Blossom starts at £2.99 and bundles run cheap. Aromara puts the money into oil concentration instead.
What is the difference in guarantees?
Blossom offers 30 days with testing capped at 2 sprays, and you pay return postage. Aromara offers 60 days and honours the refund even after you have worn the fragrance.
How do I try Aromara cheaply?
Start with a 5ml sampler for a few pounds. It is the exact scent, not a reformulated tester.
Want more head to heads? Read Aromara vs Rebel Aromas, Aromara vs The Essence Vault, and our roundup of the strongest perfume dupes in the UK. You can also browse The Designer Dupe Index or shop the full range at shop all.
