Aromara and Alexandria UK both make Extrait de Parfum dupes in the UK. So the real differences are price, bottle size and what happens if you do not love it. Checked against both brands' own websites on 16 October 2026.
Quick verdict: Same strength category, different deal. Aromara's 50ml is £40 (80p per ml). Alexandria's 60ml is £59.99 and its 100ml is £94.99. Aromara gives you 60 days to get your money back, even on a lightly tested bottle. Alexandria accepts returns for 14 days, unused only, and offers samples instead. Loyal to an Alexandria scent? Stay with it. Want Extrait for less and a real safety net? Aromara.
Aromara vs Alexandria UK: side by side
| Aromara | Alexandria UK | |
|---|---|---|
| Strength category | Extrait de Parfum, up to 35% | Extrait de Parfum (their own description) |
| Price per bottle | 50ml for £40 | 30ml £39.99, 60ml £59.99, 100ml £94.99 |
| Price per ml | 80p | £1 (60ml), 95p (100ml) |
| Try-first | 5ml from £6.99 | 5ml from £9.99 |
| Returns | 60 days from delivery, lightly tested bottles accepted (at least 90% left) | 14 days from purchase, unused and resaleable only |
| Free UK delivery | Orders over £45 | Orders over £70 |
| Made in | UK, small batch | England, hand-poured |
Figures checked on each brand's own website on 16 October 2026. Prices and policies change, so check both sites before you buy.
Where Alexandria UK is strong
Range and sizes. Alexandria offers five sizes, from a 5ml to a 100ml, hand-poured in England, and a large catalogue of guides. If a scent you love sits in their range and not ours, they are a sensible pick.
Where Aromara wins
- Extrait for less. Our 50ml is £40, about 80p per ml. Alexandria's 60ml works out at £1 per ml and its 100ml at 95p.
- A refund you can actually use. Try it. Not convinced? You have 60 days from delivery to get your money back, even on a lightly tested bottle (at least 90% left, you cover return postage, no return fee). Alexandria's policy is 14 days, and returns must be unused.
- Cheaper to try. A 5ml is £6.99 here, against £9.99.
- Lower free delivery line. Free UK delivery from £45, against £70.
- Proof from our own till. In the 90 days to 16 October 2026 our most-bought single scents were Imaginaire (161 sold), Eventus (122), Vanilla Dust (107) and Oud De Wood (95). Those are our own shop numbers, so no other brand can publish them.
So which should you buy?
Both are Extrait, so pick on the deal. If you want the most Extrait for your money and 60 days to be sure, start with a 5ml of Imaginaire for £6.99, then go 50ml at £40 or 3 for £80. For the wider field, see the best dupe perfume brands in the UK.
Frequently asked questions
Is Aromara stronger than Alexandria UK?
Both make Extrait de Parfum, the strongest concentration category. Aromara's is up to 35%. The real differences are price, bottle size and the returns policy.
Is Aromara cheaper than Alexandria UK?
Per ml, yes. Our 50ml is £40 (80p per ml). Alexandria's 60ml is £59.99 and its 100ml is £94.99. Checked 16 October 2026.
Can I return an opened bottle?
At Aromara, yes: 60 days from delivery on a lightly tested bottle with at least 90% left. Alexandria accepts returns within 14 days of purchase if the item is unused and resaleable.
Are Aromara and Alexandria made in the UK?
Yes. Aromara blends in small batches in the UK. Alexandria hand-pours in England.
Read more comparisons: Aromara vs The Fragrance World and Aromara vs Noted Aromas. Or browse all Aromara fragrances.
