Aromara and Alexandria UK are two of the UK's strongest designer-inspired dupe brands. Both blend at Extrait de Parfum strength, both promise long wear, and both cost a fraction of the designer originals. So which is actually stronger, and which gives you more for your money? Here is an honest, like-for-like comparison.
Quick verdict: Alexandria discloses up to 35% Extrait and has a large, established range. Aromara is a firm 35% Extrait in every bottle, gives you a bigger 50ml bottle for less, and backs it with a 60-day money-back guarantee. If you want maximum strength per pound with a longer safety net, Aromara has the edge. If you are loyal to a specific Alexandria scent, they remain a solid choice.
Aromara vs Alexandria UK: side by side
| Aromara | Alexandria UK | |
|---|---|---|
| Concentration | 35% Extrait, firm in every bottle | Extrait, discloses up to 35% |
| Headline bottle | 50ml for £35 | 30ml for around £37 to £39 (at time of writing) |
| Smallest size | 5ml sampler from £4.99 | Travel and full sizes |
| Longevity | 7+ hours, guaranteed | 8 to 12 hours claimed |
| Guarantee | 60-day money-back | Standard returns policy |
| Made in | UK, small batch | UK, hand-blended |
| Range of sizes | 4, from 5ml sampler to 50ml, plus roll-on oil | Several |
Where Alexandria UK is strong
Alexandria is an established name with a large catalogue and a deep library of fragrance guides. They hand-blend at Extrait strength and have a loyal following. If a specific scent sits in their range and not in ours, they are a sensible pick.
Where Aromara wins
- Strength you can count on. Aromara is a firm 35% Extrait in every bottle, not an up to figure. That is the strongest concentration category there is.
- More scent per pound. You get a 50ml bottle for £35. Alexandria's headline bottle is 30ml for around £37 to £39 at the time of writing, so Aromara gives you more fragrance for less.
- A real safety net. Every Aromara order is covered by a 60-day money-back guarantee. If you can tell it from the original, you get a refund.
- Try before you commit. A 5ml sampler starts at £4.99, so you can test a scent on skin before buying the full size.
- UK-made, small batch. Made in Britain in small batches, not bought in wholesale and relabelled.
So which should you buy?
If you want the strongest disclosed concentration, the most fragrance for your money, and a 60-day guarantee, choose Aromara. If you are loyal to a specific Alexandria scent, they remain a good brand. Either way, both beat paying full designer prices.
Frequently asked questions
Is Aromara stronger than Alexandria UK?
Both blend at Extrait strength. Aromara is a firm 35% Extrait in every bottle, while Alexandria discloses up to 35%. Aromara's 35% is the strongest concentration category available.
Is Aromara cheaper than Alexandria UK?
Aromara gives you a 50ml bottle for £35. Alexandria's headline bottle is 30ml for around £37 to £39 at the time of writing, so Aromara is more fragrance for less.
Does Aromara offer a money-back guarantee?
Yes. Every Aromara order has a 60-day money-back guarantee. If you can tell it from the original, you get a full refund.
Are Aromara and Alexandria made in the UK?
Both are UK brands. Aromara is made in Britain in small batches.