Most of the fragrances in this series are decades old, classics that earned their fame slowly. My Way is the exception. Launched by Giorgio Armani in 2020, it is a fragrance of the present moment, and it became a hit almost immediately. In a category that often leans on nostalgia, it bet instead on something more current: the idea that who we are is shaped by where we go and the people we meet along the way.
It arrived at an interesting time to be selling the romance of travel.
A fragrance about going places
The concept behind My Way is connection and discovery, a perfume for the curious, open-minded woman who collects experiences rather than things. Armani gave the idea genuine substance, sourcing its key materials from specific places around the world, orange blossom, tuberose from India and vanilla from Madagascar, and building the whole thing around a refillable bottle as a quiet nod to a more sustainable kind of luxury. For a major designer launch, that was a forward-looking move.
It was composed by Carlos Benaïm and Bruno Jovanovic, two highly regarded perfumers, who built a modern white floral designed to feel luminous and clean rather than heavy or old-fashioned.
What it actually smells like
Bright, creamy and floral. It opens on orange blossom and bergamot, fresh and slightly green, then blooms into a heart of tuberose and Indian jasmine that is rich without being overpowering. The base is the part that makes it so easy to wear: a soft Madagascar vanilla with white musk and a touch of Virginia cedar, warm and clean and modern. It is a polished, contemporary white floral, the sort of scent that works as well in an office as on a summer evening, which is a large part of why it sold so quickly.
The £195 question
A larger bottle of My Way sits around £195 in the UK, though the refillable format softens that over time. For the money you get one of the most successful fragrance launches of recent years and a genuinely elegant modern floral. You also get a scent that, despite its youth, is already widely worn, its orange-blossom-and-vanilla signature increasingly familiar on the street.
Which is the reason an alternative market exists. People love the bright, clean elegance of My Way without necessarily wanting to spend close to £200 to wear something so many others have already discovered.
My Path: the 35% interpretation
This is where we come in, and we will be straight about what we are. Our My Path is Aromara's interpretation of that modern white-floral character, not a counterfeit and not an Armani product. It carries no branding and makes no claim to be the original. It chases the part that matters: the orange-blossom-and-bergamot opening, the tuberose-and-jasmine heart, and the soft Madagascar vanilla, white musk and cedar base.
The difference is in two numbers. Ours is built at 35% extrait concentration, roughly double a standard eau de parfum, so the florals and vanilla hold for seven hours or more rather than fading by lunch. And it costs £4.99 for a 5ml to test it properly, against £195 for the original. We guarantee the wear time in writing, with 60 days to send it back for a full refund if it does not last.
Our guide to extrait de parfum explains why concentration matters, and the strongest perfume dupes in the UK shows where our range sits. If you love a radiant white floral, the story behind Dior J'adore is a natural next read, and our J'adoro is the one to try.
Frequently asked questions
Who created Armani My Way?
It was composed by Carlos Benaïm and Bruno Jovanovic and launched in 2020, built around a concept of travel, connection and ethically sourced ingredients in a refillable bottle.
What does My Way smell like?
A modern white floral: orange blossom and bergamot up top, a heart of tuberose and Indian jasmine, and a soft base of Madagascar vanilla, white musk and Virginia cedar. Bright, clean and elegant.
Is Aromara's My Path the same as Armani?
No. It is an independent composition inspired by the same white-floral character, built at 35% extrait for longevity and sold at a fraction of the price. It is not affiliated with Armani.
Aromara is an independent UK fragrance house. Our fragrances are original compositions inspired by the character of well-known designer scents. We are not affiliated with Giorgio Armani, and all trademarks belong to their respective owners. Every Aromara fragrance is made in the UK at 35% extrait concentration, with a 7+ hour longevity guarantee and a 60-day money-back promise.