Azzaro started as a dress, not a bottle. Loris Azzaro was an Italian-Tunisian designer who opened his Paris fashion house in 1967. He dressed film stars and made his name in glamorous eveningwear before he ever touched perfume.
The first fragrance, Azzaro Couture, came in 1975. Then in 1978 came the one that mattered. Azzaro Pour Homme, an aromatic woody scent that became a best-seller across Europe. It put the house on the map of men's perfumery and it still sells today.
The house kept finding men's hits. Chrome arrived in 1996, a clean bergamot and sandalwood fresh built by Gerard Haury, and it became a summer staple. The Most Wanted followed in 2021, composed by Quentin Bisch around cardamom, toffee and amberwood. That sweet, moreish spice is the reason it sold so fast.
Loris Azzaro died in 2003. The brand carried on under its perfume licence and stayed with what worked: bold, loud, crowd-pleasing men's scents rather than quiet niche experiments.
Here is the part the marketing skips. A scent like The Most Wanted is not hard to read. Cardamom up top, a toffee sweetness in the middle, amberwood holding the base. It is a known shape, sold at a designer markup for the bottle and the name.
Looking to buy rather than read? See Best Perfume Dupes UK 2026.
That cardamom-and-toffee hit, without the designer price: our Wanted Noir is our take on Azzaro The Most Wanted, a UK-made spray at 35% concentration. See the rest in the Azzaro collection.
