{"product_id":"euphoria","title":"Euphoria","description":"\u003cp\u003e\u003cstrong\u003eEuphoria is Aromara's take on Initio Side Effect\u003c\/strong\u003e, the boozy spiced-tobacco seducer. Built at 35% Extrait. £35 instead of £395.\u003c\/p\u003e\n\u003cp\u003eRum and cinnamon open it, a tobacco and saffron heart smoulders in the middle, over vanilla, sandalwood and musk. Warm, sweet and a little dangerous. A proper night-out scent.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e35% Extrait. 7+ hour wear, guaranteed. 60-day money-back.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eThe notes\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Rum, Cinnamon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Tobacco, Saffron\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Vanilla, Sandalwood, Musk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eSide Effect vs Euphoria\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eInitio Side Effect\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eEuphoria\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003earound £395\u003c\/td\u003e\n\u003ctd\u003e£35 for 50ml, from £4.99\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003eEau de Parfum\u003c\/td\u003e\n\u003ctd\u003e35% Extrait\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWear time\u003c\/td\u003e\n\u003ctd\u003eall day\u003c\/td\u003e\n\u003ctd\u003e7+ hours, guaranteed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIf you do not love it\u003c\/td\u003e\n\u003ctd\u003eno refund\u003c\/td\u003e\n\u003ctd\u003e60-day money-back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhy people buy Euphoria\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e35% Extrait\u003c\/strong\u003e, the highest disclosed concentration in the UK. Most dupes sit at 20 to 30%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7+ hour wear\u003c\/strong\u003e, guaranteed or your money back.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60-day money-back.\u003c\/strong\u003e If you can tell it from the original, you get a refund.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated 4.8\/5\u003c\/strong\u003e by 43 buyers. Vegan, cruelty-free, UK made.\u003c\/li\u003e\n\u003cli\u003eBuy any 2, get 1 free. Free UK delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ch3\u003eIs Euphoria a good dupe of Initio Side Effect?\u003c\/h3\u003e\n\u003cp\u003eEuphoria matches the rum, tobacco and vanilla signature of Initio Side Effect, built at 35% Extrait so it holds through the full dry-down, not just the opening.\u003c\/p\u003e\n\u003ch3\u003eHow long does Euphoria last?\u003c\/h3\u003e\n\u003cp\u003e7+ hours on skin and longer on clothing. It is a 35% Extrait, the strongest concentration category. If it does not last 7 hours, you get a refund.\u003c\/p\u003e\n\u003ch3\u003eHow much is Euphoria compared to Initio Side Effect?\u003c\/h3\u003e\n\u003cp\u003eSide Effect is around £395. Euphoria is £35 for a 50ml Extrait, or £4.99 for a 5ml sampler.\u003c\/p\u003e\n\u003ch3\u003eWhat if I do not like it?\u003c\/h3\u003e\n\u003cp\u003eYou have 60 days to return it for a full refund, no questions asked. Free UK delivery on every order.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is Euphoria a good dupe of Initio Side Effect?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Euphoria matches the rum, tobacco and vanilla signature of Initio Side Effect, built at 35% Extrait so it holds through the full dry-down, not just the opening.\"}},{\"@type\":\"Question\",\"name\":\"How long does Euphoria last?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"7+ hours on skin and longer on clothing. It is a 35% Extrait, the strongest concentration category. If it does not last 7 hours you get a refund.\"}},{\"@type\":\"Question\",\"name\":\"How much is Euphoria compared to Initio Side Effect?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Side Effect is around £395. Euphoria is £35 for a 50ml Extrait, or £4.99 for a 5ml sampler.\"}},{\"@type\":\"Question\",\"name\":\"What if I do not like it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You have 60 days to return it for a full refund, no questions asked. Free UK delivery on every order.\"}}]}\n\u003c\/script\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eRelated reading\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/news\/initio-side-effect-story\"\u003eInitio Side Effect: The Story Behind the Scent\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e","brand":"Aromara","offers":[{"title":"50ml (Extrait Spray)","offer_id":55593079538039,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"5ml (Extrait Spray)","offer_id":56355533291895,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"12ml (Roll on perfume Oil)","offer_id":56641153466743,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true},{"title":"6ml (Roll on perfume Oil)","offer_id":56641153499511,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8659\/5959\/files\/hf_20260603_105303_028f2dc7-3c2f-4282-be72-e494be90fa6e.png?v=1780484348","url":"https:\/\/aromara.co.uk\/products\/euphoria","provider":"Aromara","version":"1.0","type":"link"}