{"product_id":"direction","title":"Direction","description":"\u003cp\u003e\u003cstrong\u003eDirection is Aromara's take on Amouage Guidance\u003c\/strong\u003e, the rich frankincense-and-rose powerhouse everyone is hunting. Built at 35% Extrait. £35 instead of £395.\u003c\/p\u003e\n\u003cp\u003ePear, hazelnut and rose open it, frankincense, jasmine and saffron in the heart, over vanilla, sandalwood and akigalawood. Rich, sweet and resinous.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e35% Extrait. 7+ hour wear, guaranteed. 60-day money-back.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eThe notes\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Pear, Hazelnut, Rose\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Frankincense, Jasmine, Saffron, Olibanum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Vanilla, Sandalwood, Akigalawood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eGuidance vs Direction\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eAmouage Guidance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eDirection\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003earound £395\u003c\/td\u003e\n\u003ctd\u003e£35 for 50ml, from £4.99\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003eEau de Parfum\u003c\/td\u003e\n\u003ctd\u003e35% Extrait\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWear time\u003c\/td\u003e\n\u003ctd\u003eall day\u003c\/td\u003e\n\u003ctd\u003e7+ hours, guaranteed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIf you do not love it\u003c\/td\u003e\n\u003ctd\u003eno refund\u003c\/td\u003e\n\u003ctd\u003e60-day money-back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhy people buy Direction\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e35% Extrait\u003c\/strong\u003e, the highest disclosed concentration in the UK. Most dupes sit at 20 to 30%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7+ hour wear\u003c\/strong\u003e, guaranteed or your money back.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60-day money-back.\u003c\/strong\u003e If you can tell it from the original, you get a refund.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated 4.5\/5\u003c\/strong\u003e by 4 buyers. Vegan, cruelty-free, UK made.\u003c\/li\u003e\n\u003cli\u003eBuy any 2, get 1 free. Free UK delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ch3\u003eIs Direction a good dupe of Guidance?\u003c\/h3\u003e\n\u003cp\u003eDirection matches the frankincense, rose and vanilla signature of Amouage Guidance, built at 35% Extrait so it holds through the full dry-down.\u003c\/p\u003e\n\u003ch3\u003eHow long does Direction last?\u003c\/h3\u003e\n\u003cp\u003e7+ hours on skin and longer on clothing. It is a 35% Extrait, the strongest concentration category. If it does not last 7 hours, you get a refund.\u003c\/p\u003e\n\u003ch3\u003eHow much is Direction compared to Guidance?\u003c\/h3\u003e\n\u003cp\u003eGuidance is around £395. Direction is £35 for a 50ml Extrait, or £4.99 for a 5ml sampler.\u003c\/p\u003e\n\u003ch3\u003eWhat if I do not like it?\u003c\/h3\u003e\n\u003cp\u003eYou have 60 days to return it for a full refund, no questions asked. Free UK delivery on every order.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is Direction a good dupe of Guidance?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Direction matches the frankincense, rose and vanilla signature of Amouage Guidance, built at 35% Extrait so it holds through the full dry-down.\"}},{\"@type\":\"Question\",\"name\":\"How long does Direction last?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"7+ hours on skin and longer on clothing. It is a 35% Extrait, the strongest concentration category. If it does not last 7 hours you get a refund.\"}},{\"@type\":\"Question\",\"name\":\"How much is Direction compared to Guidance?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Guidance is around £395. 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Free UK delivery on every order.\"}}]}\n\u003c\/script\u003e","brand":"Aromara","offers":[{"title":"50ml (Extrait Spray)","offer_id":56976365486455,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"5ml (Extrait Spray)","offer_id":56976365519223,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"12ml (Roll on perfume Oil)","offer_id":56976365551991,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true},{"title":"6ml (Roll on perfume Oil)","offer_id":56976365584759,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8659\/5959\/files\/hf_20260602_165801_ebd32f96-9102-45cc-bf31-6756d748ed5b.png?v=1780419740","url":"https:\/\/aromara.co.uk\/products\/direction","provider":"Aromara","version":"1.0","type":"link"}