{"title":"Initio","description":"\u003cp\u003e\u003cstrong\u003eInitio's cult scents, without the £230 cult price.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOud for Greatness, Side Effect, Musk Therapy. Aromara rebuilds them at \u003cstrong\u003e35% Extrait\u003c\/strong\u003e, the highest concentration disclosed in the UK, so they last \u003cstrong\u003e7+ hours\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eStart with \u003cstrong\u003eOud Elite\u003c\/strong\u003e (inspired by Oud for Greatness), \u003cstrong\u003eEuphoria\u003c\/strong\u003e (Side Effect) or \u003cstrong\u003eAphrodite\u003c\/strong\u003e (Absolute Aphrodisiac).\u003c\/p\u003e\u003cp\u003eWear ours next to the original. If you can tell in \u003cstrong\u003e60 days\u003c\/strong\u003e, full refund. From £4.99 for a 5ml. Free UK delivery, and buy 2 get 1 free.\u003c\/p\u003e","products":[{"product_id":"rehab-inito","title":"Serenity","description":"\u003cp\u003e\u003cstrong\u003eSerenity is Aromara's take on Initio Rehab\u003c\/strong\u003e, the addictive lavender everyone talks about. Built at 35% Extrait. £35 instead of £395.\u003c\/p\u003e\n\u003cp\u003eLavender and bergamot open it, cedarwood, spice and vetiver in the heart, over musk, vanilla and patchouli. Clean, calming and properly moreish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e35% Extrait. 7+ hour wear, guaranteed. 60-day money-back.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eThe notes\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Lavender, Bergamot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Cedarwood, Spices, Vetiver\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Musk, Vanilla, Patchouli\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eRehab vs Serenity\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eInitio Rehab\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSerenity\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003earound £395\u003c\/td\u003e\n\u003ctd\u003e£35 for 50ml, from £4.99\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003eEau de Parfum\u003c\/td\u003e\n\u003ctd\u003e35% Extrait\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWear time\u003c\/td\u003e\n\u003ctd\u003eall day\u003c\/td\u003e\n\u003ctd\u003e7+ hours, guaranteed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIf you do not love it\u003c\/td\u003e\n\u003ctd\u003eno refund\u003c\/td\u003e\n\u003ctd\u003e60-day money-back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhy people buy Serenity\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e35% Extrait\u003c\/strong\u003e, the highest disclosed concentration in the UK. Most dupes sit at 20 to 30%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7+ hour wear\u003c\/strong\u003e, guaranteed or your money back.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60-day money-back.\u003c\/strong\u003e If you can tell it from the original, you get a refund.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated 4.4\/5\u003c\/strong\u003e by 28 buyers. Vegan, cruelty-free, UK made.\u003c\/li\u003e\n\u003cli\u003eBuy any 2, get 1 free. Free UK delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ch3\u003eIs Serenity a good dupe of Initio Rehab?\u003c\/h3\u003e\n\u003cp\u003eSerenity matches the lavender, woods and musk signature of Initio Rehab, built at 35% Extrait so it holds through the full dry-down.\u003c\/p\u003e\n\u003ch3\u003eHow long does Serenity last?\u003c\/h3\u003e\n\u003cp\u003e7+ hours on skin and longer on clothing. It is a 35% Extrait, the strongest concentration category. If it does not last 7 hours, you get a refund.\u003c\/p\u003e\n\u003ch3\u003eHow much is Serenity compared to Initio Rehab?\u003c\/h3\u003e\n\u003cp\u003eRehab is around £395. Serenity is £35 for a 50ml Extrait, or £4.99 for a 5ml sampler.\u003c\/p\u003e\n\u003ch3\u003eWhat if I do not like it?\u003c\/h3\u003e\n\u003cp\u003eYou have 60 days to return it for a full refund, no questions asked. Free UK delivery on every order.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is Serenity a good dupe of Initio Rehab?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Serenity matches the lavender, woods and musk signature of Initio Rehab, built at 35% Extrait so it holds through the full dry-down.\"}},{\"@type\":\"Question\",\"name\":\"How long does Serenity last?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"7+ hours on skin and longer on clothing. It is a 35% Extrait, the strongest concentration category. If it does not last 7 hours you get a refund.\"}},{\"@type\":\"Question\",\"name\":\"How much is Serenity compared to Initio Rehab?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Rehab is around £395. Serenity is £35 for a 50ml Extrait, or £4.99 for a 5ml sampler.\"}},{\"@type\":\"Question\",\"name\":\"What if I do not like it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You have 60 days to return it for a full refund, no questions asked. Free UK delivery on every order.\"}}]}\n\u003c\/script\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eRelated reading\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/news\/initio-rehab-story\"\u003eInitio Rehab: The Addictive Lavender Everyone Talks About\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e","brand":"Aromara","offers":[{"title":"50ml (Extrait Spray)","offer_id":55593079046519,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"5ml (Extrait Spray)","offer_id":56355538436471,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"12ml (Roll on perfume Oil)","offer_id":56641168048503,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true},{"title":"6ml (Roll on perfume Oil)","offer_id":56641168081271,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8659\/5959\/files\/hf_20260603_111146_d2ddf0b8-3340-471b-96e7-a3531d6f6e5b.png?v=1780485566"},{"product_id":"euphoria","title":"Euphoria","description":"\u003cp\u003e\u003cstrong\u003eEuphoria is Aromara's take on Initio Side Effect\u003c\/strong\u003e, the boozy spiced-tobacco seducer. Built at 35% Extrait. £35 instead of £395.\u003c\/p\u003e\n\u003cp\u003eRum and cinnamon open it, a tobacco and saffron heart smoulders in the middle, over vanilla, sandalwood and musk. Warm, sweet and a little dangerous. A proper night-out scent.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e35% Extrait. 7+ hour wear, guaranteed. 60-day money-back.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eThe notes\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Rum, Cinnamon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Tobacco, Saffron\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Vanilla, Sandalwood, Musk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eSide Effect vs Euphoria\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eInitio Side Effect\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eEuphoria\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003earound £395\u003c\/td\u003e\n\u003ctd\u003e£35 for 50ml, from £4.99\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003eEau de Parfum\u003c\/td\u003e\n\u003ctd\u003e35% Extrait\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWear time\u003c\/td\u003e\n\u003ctd\u003eall day\u003c\/td\u003e\n\u003ctd\u003e7+ hours, guaranteed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIf you do not love it\u003c\/td\u003e\n\u003ctd\u003eno refund\u003c\/td\u003e\n\u003ctd\u003e60-day money-back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhy people buy Euphoria\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e35% Extrait\u003c\/strong\u003e, the highest disclosed concentration in the UK. Most dupes sit at 20 to 30%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7+ hour wear\u003c\/strong\u003e, guaranteed or your money back.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60-day money-back.\u003c\/strong\u003e If you can tell it from the original, you get a refund.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated 4.8\/5\u003c\/strong\u003e by 43 buyers. Vegan, cruelty-free, UK made.\u003c\/li\u003e\n\u003cli\u003eBuy any 2, get 1 free. Free UK delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ch3\u003eIs Euphoria a good dupe of Initio Side Effect?\u003c\/h3\u003e\n\u003cp\u003eEuphoria matches the rum, tobacco and vanilla signature of Initio Side Effect, built at 35% Extrait so it holds through the full dry-down, not just the opening.\u003c\/p\u003e\n\u003ch3\u003eHow long does Euphoria last?\u003c\/h3\u003e\n\u003cp\u003e7+ hours on skin and longer on clothing. It is a 35% Extrait, the strongest concentration category. If it does not last 7 hours, you get a refund.\u003c\/p\u003e\n\u003ch3\u003eHow much is Euphoria compared to Initio Side Effect?\u003c\/h3\u003e\n\u003cp\u003eSide Effect is around £395. Euphoria is £35 for a 50ml Extrait, or £4.99 for a 5ml sampler.\u003c\/p\u003e\n\u003ch3\u003eWhat if I do not like it?\u003c\/h3\u003e\n\u003cp\u003eYou have 60 days to return it for a full refund, no questions asked. Free UK delivery on every order.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is Euphoria a good dupe of Initio Side Effect?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Euphoria matches the rum, tobacco and vanilla signature of Initio Side Effect, built at 35% Extrait so it holds through the full dry-down, not just the opening.\"}},{\"@type\":\"Question\",\"name\":\"How long does Euphoria last?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"7+ hours on skin and longer on clothing. It is a 35% Extrait, the strongest concentration category. If it does not last 7 hours you get a refund.\"}},{\"@type\":\"Question\",\"name\":\"How much is Euphoria compared to Initio Side Effect?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Side Effect is around £395. Euphoria is £35 for a 50ml Extrait, or £4.99 for a 5ml sampler.\"}},{\"@type\":\"Question\",\"name\":\"What if I do not like it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You have 60 days to return it for a full refund, no questions asked. Free UK delivery on every order.\"}}]}\n\u003c\/script\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eRelated reading\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/news\/initio-side-effect-story\"\u003eInitio Side Effect: The Story Behind the Scent\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e","brand":"Aromara","offers":[{"title":"50ml (Extrait Spray)","offer_id":55593079538039,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"5ml (Extrait Spray)","offer_id":56355533291895,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"12ml (Roll on perfume Oil)","offer_id":56641153466743,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true},{"title":"6ml (Roll on perfume Oil)","offer_id":56641153499511,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8659\/5959\/files\/hf_20260603_105303_028f2dc7-3c2f-4282-be72-e494be90fa6e.png?v=1780484348"},{"product_id":"oud-elite","title":"Oud Elite","description":"\u003cp\u003e\u003cstrong\u003eOud Elite is Aromara's take on Initio Oud for Greatness\u003c\/strong\u003e, the oud beast that took over TikTok. Built at 35% Extrait. £35 instead of £395.\u003c\/p\u003e\n\u003cp\u003eSaffron, nutmeg and lavender open big, then a powerful oud and patchouli heart, over musk, amber and woods. Loud, long and unmistakable. A proper statement scent.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e35% Extrait. 7+ hour wear, guaranteed. 60-day money-back.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eThe notes\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Saffron, Nutmeg, Lavender\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Oud, Patchouli\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Musk, Amber, Woody Notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eOud for Greatness vs Oud Elite\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eOud for Greatness\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eOud Elite\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003earound £395\u003c\/td\u003e\n\u003ctd\u003e£35 for 50ml, from £4.99\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003eEau de Parfum\u003c\/td\u003e\n\u003ctd\u003e35% Extrait\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWear time\u003c\/td\u003e\n\u003ctd\u003eall day\u003c\/td\u003e\n\u003ctd\u003e7+ hours, guaranteed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIf you do not love it\u003c\/td\u003e\n\u003ctd\u003eno refund\u003c\/td\u003e\n\u003ctd\u003e60-day money-back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhy people buy Oud Elite\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e35% Extrait\u003c\/strong\u003e, the highest disclosed concentration in the UK. Most dupes sit at 20 to 30%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7+ hour wear\u003c\/strong\u003e, guaranteed or your money back.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60-day money-back.\u003c\/strong\u003e If you can tell it from the original, you get a refund.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated 4.5\/5\u003c\/strong\u003e by 35 buyers. Vegan, cruelty-free, UK made.\u003c\/li\u003e\n\u003cli\u003eBuy any 2, get 1 free. Free UK delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ch3\u003eIs Oud Elite a good dupe of Oud for Greatness?\u003c\/h3\u003e\n\u003cp\u003eOud Elite matches the saffron, lavender and oud signature of Initio Oud for Greatness, built at 35% Extrait so it holds through the full dry-down.\u003c\/p\u003e\n\u003ch3\u003eHow long does Oud Elite last?\u003c\/h3\u003e\n\u003cp\u003e7+ hours on skin and longer on clothing. It is a 35% Extrait, the strongest concentration category. If it does not last 7 hours, you get a refund.\u003c\/p\u003e\n\u003ch3\u003eHow much is Oud Elite compared to Oud for Greatness?\u003c\/h3\u003e\n\u003cp\u003eOud for Greatness is around £395. Oud Elite is £35 for a 50ml Extrait, or £4.99 for a 5ml sampler.\u003c\/p\u003e\n\u003ch3\u003eWhat if I do not like it?\u003c\/h3\u003e\n\u003cp\u003eYou have 60 days to return it for a full refund, no questions asked. Free UK delivery on every order.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is Oud Elite a good dupe of Oud for Greatness?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Oud Elite matches the saffron, lavender and oud signature of Initio Oud for Greatness, built at 35% Extrait so it holds through the full dry-down.\"}},{\"@type\":\"Question\",\"name\":\"How long does Oud Elite last?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"7+ hours on skin and longer on clothing. It is a 35% Extrait, the strongest concentration category. 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Free UK delivery on every order.\"}}]}\n\u003c\/script\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eRelated reading\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/news\/oud-for-greatness-dupe-uk\"\u003eOud for Greatness Dupe UK: Is Oud Elite Worth It?\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/news\/oud-for-greatness-story\"\u003eOud for Greatness: The Story Behind the Scent\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e","brand":"Aromara","offers":[{"title":"50ml (Extrait Spray)","offer_id":55593080521079,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"5ml (Extrait Spray)","offer_id":56354772353399,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"12ml (Roll on perfume Oil)","offer_id":56641079542135,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true},{"title":"6ml (Roll on perfume Oil)","offer_id":56641079574903,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8659\/5959\/files\/hf_20260521_120131_1d53ab3a-52f9-4cd3-b13f-54282327733d.png?v=1779370070"},{"product_id":"pure-therapy","title":"Pure Therapy","description":"\u003cp\u003e\u003cstrong\u003ePure Therapy is Aromara's take on Initio Musk Therapy\u003c\/strong\u003e, the clean skin-scent that went viral. 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Clean, soft and comforting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e35% Extrait. 7+ hour wear, guaranteed. 60-day money-back.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eThe notes\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Bergamot, Mandarin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e White Magnolia, Soft White Florals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e White Musk, Sandalwood, Cashmeran\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eMusk Therapy vs Pure Therapy\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eInitio Musk Therapy\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003ePure Therapy\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003earound £395\u003c\/td\u003e\n\u003ctd\u003e£35 for 50ml, from £4.99\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003eEau de Parfum\u003c\/td\u003e\n\u003ctd\u003e35% Extrait\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWear time\u003c\/td\u003e\n\u003ctd\u003eall day\u003c\/td\u003e\n\u003ctd\u003e7+ hours, guaranteed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIf you do not love it\u003c\/td\u003e\n\u003ctd\u003eno refund\u003c\/td\u003e\n\u003ctd\u003e60-day money-back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhy people buy Pure Therapy\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e35% Extrait\u003c\/strong\u003e, the highest disclosed concentration in the UK. 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